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Over 5000 More NA Kids in Hardship Receive New Shoes & Socks

Over 5000 more Kiwi kids in hardship to receive new shoes and socks

New support of the KidsCan ‘Shoes for Kids’ programme will enable the charity to give an additional 5,333 pairs of shoes and 10,666 pairs of socks to children living in hardship across New Zealand.

SC Johnson has generously increased its support of KidsCan to $100,000 making them a Platinum Sponsor of the charity and the lead supporter of the ‘Shoes for Kids’ programme.

SC Johnson has been an important, ongoing supporter of KidsCan and the issue of child hardship in New Zealand since 2013. This support has been significantly increased showing SC Johnson’s dedication to making a difference enabling KidsCan to help more for Kiwi kids going without the basics.

KidsCan CEO Julie Chapman says, “We are extremely excited for SC Johnson to become our lead contributor of our ‘Shoes for Kids’ programme. Their support will enable more Kiwi kids to participate in activities that they may not have otherwise been able to, and in some cases, this could be the difference between a child going to school or not.”

Luciana Abreu, General Manager Australia & New Zealand says, “SC Johnson is proud to be helping thousands of New Zealand kids to improve their learning ability, self-esteem and health, with a $100,000 contribution to KidsCan.

“As the makers of KIWI, the leading shoe care brand, partnering on the ‘Shoes for Kids’ programme will enable disadvantaged children to better fulfil their potential in life. As a fifth-generation family owned company, we are constantly inspired by family to make life better for the next generation.”


About KidsCan

The KidsCan Charitable Trust was founded in 2005 in a garage in Greenhithe, Auckland by Julie Chapman.

It came about after hearing continuous media reports of New Zealand children going without the basics. We wanted to find out just how widespread the problem was and how it was affecting children’s ability to participate in class.

An evaluation of 80 low decile schools was conducted and it revealed that thousands of children were turning up to school cold, wet and hungry because their parents were struggling to make ends meet. Schools reported that this was having a major impact on children’s learning ability, self-esteem and health. Children who miss out on the basics get sick more often, do worse at school and when they become adults they are more likely to be unemployed and have children who will also grow up in hardship.

With all of this in mind we decided to do something about it and KidsCan was started with a generous $40,000 grant from Guardian Trust, now trading as Perpetual Guardian. Today KidsCan supports the education of thousands of children in low decile schools throughout New Zealand, providing food, shoes, socks, fleece lined Vodafone Warriors branded raincoats and basic hygiene products. Our tangible programmes ensure disadvantaged children can get to and through the school gates in a better position to learn.

Mission: As a reputable New Zealand charity KidsCan strives to be the conduit for individuals, community, business and Government to co-operate in providing food, clothing and basic health care in schools, to enable all disadvantaged New Zealand children to reach their potential.

For more information please visit

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, MR MUSCLE®, WINDEX® and, ZIPLOC®. The 131-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

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