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Sleepyhead Launches Nationwide Sleep Week

News Release

March 2018

Sleepyhead Launches Nationwide Sleep Week

Are you a flopping flounder, nervy night owl, dozing dog, or gentle floating butterfly? Sleepyhead’s Sleep IQ Quiz looks at your sleep habits to determine your sleep personality.

The online tool has been developed for Sleepyhead’s Sleep Week kicking off Monday 12th March (coinciding with World Sleep Day on Friday 16th March) to raise awareness of the importance of a good night’s sleep and to make sure we are getting enough of it.

After helping New Zealanders get the best sleep possible for over 80 years, Sleepyhead hopes the nationwide Sleep Week will encourage Kiwis to upgrade the quality and quantity of their sleep.

“Sleep is such an important part of our lives and contributes to our overall health and wellbeing, yet as our lifestyles get busier and technology is on 24 hours a day, sleep ends up at the bottom of our priority list,” says Warren Roach, Marketing Manager at Sleepyhead.

“We launched the Sleepyhead Sleep Week to encourage Kiwis to really look at their sleep behaviour. Our quick Sleep IQ quiz looks at the type of sleeper you are and also shares some useful tips and tricks along the way, with the intention of improving your sleep.”

Sleepyhead ambassador, Dr Libby Weaver, is behind the sleep initiative and encourages Kiwis to get involved.

“It’s hard to believe over a third of New Zealanders struggle with sleeping issues and still don’t make it a priority. This Sleep Week I encourage everyone to make one small change to their night-time routine, such as having a hot bath before bed or removing technology from the bedroom.”

“Getting enough sleep affects your health in ways you cannot imagine. Sleep, like moving your body regularly and eating a nourishing diet, forms the pillars of good health. We cannot fight our biology – sleep is essential to our very being.”

Complete the Sleepyhead IQ Quiz at and you’ll go in the draw to win a luxury sheet set RRP $299.

- Ends

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