World Hip Hop Champion Dance Company Teams up
World Hip Hop Champion Dance Company Teams up with
NZ Top Artists to Tour New Zealand to Help Raise Awareness
Around Depression And Anxiety
I AM UNBREAKABLE is an inspirational tour and
social media campaign that exists to raise awareness around
depression and anxiety with young people throughout New
Zealand. Today founders The Social Experience announce the
wellbeing initiative with elite partners, The Lowdown, which
is set to tour in May-June this year.
Positive messages are communicated through multi-media, real time social media engagement, talk show text in panel, and an all-star line-up which includes world hip hop champion dance company - Identity Dance Company and top New Zealand artists Nathan Phillips, Marley Sola, Jason Aileone and Grace Ikenasio. The text in talk show in Auckland will have MC Clinton Randell from The Edge breakfast show ‘Dom, Meg and Randell’, and Northland and Christchurch will have Raven Addei from Mai Nights.
“It exists to build
strength, resilience and to inspire hope, empowering young
people to discover their identity and purpose. We hope to
encourage young people, their whānau and communities to
reach out for help.
It aims to give
young people the tools that they need to cope with or
overcome depression and anxiety, as well as educate those
closest to them, their whānau and friends on how to help.
We hope to remove some of the barriers that limit young
people experiencing these issues to reach out for help”
says founder Natalie Williams.
The free
30-minute high school show is high energy and dynamic and
will be touring South Auckland, Northland and Christchurch
in May and June. Free community shows will be held in each
region after each high school tour.
The events utilise one of the most powerful art forms in the world, hip hop, to engage young people in an effective way that resonates with them. All the content is clinically reviewed and approved by mental health professionals, and links to support services provided after the shows.
Key campaign messages include:
• It’s ok not to be
ok, you are not alone
• There is always
hope
• Reach out for help by telling your friends and
whānau
• Talk to your high school
counsellor
• Free text 5626 or call 1737, visit thelowdown.co.nz, reach out to a local
community support group
• There is no shame in asking
for help.
For friends and family, the key messages are that it’s good to support a friend or family member going through depression and anxiety, and let your loved ones know that you are there for them.
The concept was piloted by the founder in eight cities and reached over 25,000 young people, seeing a significant increase in young people reaching out for face to face help, text and phone support.
The talent involved is exceptional. Nathan Phillips runs artist development in New Zealand with NPV Vocals; Grace Ikenasio has been a finalist on The X-Factor and has been crowned the Beyoncé of New Zealand; Marley Sola and Jason Aileone were successful on The X-factor with boy band Moorhouse and have now launched solo careers. IDentity Dance Company have won multiple world hip hop dance titles and developed into one of the leading dance companies in New Zealand. Some of their 80 dancers have been in demand in Dubai, China, Japan and Europe.
The Social
Experience is an agency that specialises in social
influencer campaigns, digital strategies, partnerships,
public relations and event management.
The Lowdown
(www.thelowdown.co.nz) is a
website to help young New Zealanders recognise and
understand depression or anxiety. The Lowdown is part of the
National Depression Initiative, which aims to reduce the
impact of depression on the lives of New Zealanders. The
programme is delivered by the Health Promotion Agency.
Check out www.iamunbreakable.co.nz
TOUR DATES
TOUR 1 - SOUTH AUCKLAND
High school
tour
Tuesday 29th May – Friday 1st June 2018
Community Show
Saturday 2nd June 2018,
7:30pm
Vodafone BNZ Theatre
770 Great South Rd,
Auckland
TOUR 2 – NORTHLAND
High school
tour
Tuesday 5th – Friday 8th June 2018
Community Show
Saturday 9th June 2018, 5:30pm &
7:30pm
John Dalton Theatre, Turners Centre
43 Cobham
Rd, Kerikeri
TOUR 3 – CHRISTCHURCH
High
school tour
Tuesday 12th – Friday 15th June 2018
Community Show
Saturday 16th June 2018,
7:30pm
Isaac Theatre Royal
145 Gloucester Street,
Christchurch