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Hawaiian Airlines announces New Zealand Netball sponsorships

It’s Magic and Stars as Hawaiian Airlines announces New Zealand Netball sponsorships

Tuesday 27 March 2018

Hawaiian airlines, now in its fifth year of flying to New Zealand, has announced its support for Netball in New Zealand via a major sponsorship of the Waikato Bay of Plenty Magic (WBOP Magic) and Northern Stars ANZ Premiership teams.

The airline joined management and officials from both teams to make the announcement during the WBOP Magic v Northern Stars pre-season match at the Silver Fern Farms Events Centre in Te Aroha recently. Hawaiian will become a sponsor and Airline partner of both teams.

Russell Williss, Hawaiian Airlines New Zealand Country Director, said the carrier looks forward to welcoming the WBOP Magic and Northern Stars to Hawaiian Airlines ‘Ohana’ (or ‘family’ in Hawaiian) and that the airline’s company culture shared common values with the sport and teams.

“Hawaiian Airlines chooses its sponsorship commitments carefully to match our own culture and values and New Zealand Netball is a great match with many of our own principles - integrity, responsibility, teamwork, diversity, passion, community and family – to name a few,” he said.

“Netball is New Zealand’s leading women’s sport, with massive community engagement and we are delighted to be sponsoring two of the country’s most inspiring teams,” he said.

Netball Waikato Bay of Plenty Chief Executive Rohan West said “We are both delighted and excited to welcome Hawaiian Airlines as a major commercial sponsor of the Waikato Bay of Plenty Magic.”

“As our new Airline Sponsor, Hawaiian Airlines brings an exciting, international dimension to our team and our game. There are so many synergies and shared values between the WBOP Magic and Hawaiian Airlines that this partnership just feels right from the beginning,” he said.

“We will work with Hawaiian Airlines on exciting opportunities for supporter engagement, especially focussing on enhancing the live game experience. Without giving away too much, fans who come to WBOP Magic home games may find themselves on board Hawaiian Airlines to Honolulu,” West said.

Northern Stars General Manager Dianne Lasenby said the Northern Stars are proud to have Hawaiian Airlines join their family of sponsors.

“We are absolutely delighted to welcome such an innovative international carrier as Hawaiian Airlines joining as our official airline sponsor. To bring on board such a well-recognised partner demonstrates the value of partnering with our sport,” she said.

“We are excited to develop our relationship with Hawaiian Airlines and we can’t wait to start rolling out some very exciting initiatives for our fans.”

From 31 March, 2018, Hawaiian Airlines will expand its Auckland to Honolulu flights to five services weekly with frequent connections throughout the Hawaiian Islands and convenient flights between the Hawaiian Islands and beyond to 12 North America cities.

Mr. Williss said the carrier offered Kiwis a unique value proposition combining the airline’s much acclaimed Hawaiian hospitality with a range of traveler benefits.

“But most importantly, our people and their Hawaiian hospitality is what makes traveling to Hawai‘i on Hawaiian a very special experience,” he added.


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