MediaWorks to broadcast Grand Final of 50th FMG Young Farmer
MediaWorks to broadcast Grand Final of 50th FMG Young Farmer of the Year
A new deal will see MediaWorks broadcast New Zealand’s longest running agricultural contest the FMG Young Farmer of the Year.
Under the agreement, an edited version of the 50th Grand Final of the iconic contest will be broadcast on ThreeNow.
ThreeNow is MediaWorks’ free video on-demand streaming service available on smart TVs and mobile devices.
MediaWorks’ Head of Rural, Nick Fisher, said the broadcaster is proud to be partnering with NZ Young Farmers to produce the programme.
“Many New Zealanders grew up watching the Young Farmer of the Year Grand Final on television,” he said.
“It’s fitting that on the 50th anniversary of the contest, Kiwis will be able to view the milestone on more devices than ever.”
The deal will see a total of three commercial episodes on the contest filmed for ThreeNow.
They will be produced by Perriam Media, a production company owned by popular Rural Exchange host Sarah Perriam.
“Being asked to front television coverage for the 50th FMG Young Farmer of the Year Grand Final is a huge honour,” said Sarah.
“I consider it to be the pinnacle of rural broadcasting in New Zealand.”
“I’m from the country and love attending regional finals. My aim is to showcase the inspirational talent which will be on display in Invercargill,” she said.
The main hour-long programme will air a week after Grand Final in July.
The prestigious event will see seven finalists go head-to-head in Invercargill, with only one being crowned the 50th FMG Young Farmer of the Year.
NZ Young Farmers’ Events and Marketing Manager, Carolyn Bennett, said the contest will highlight excellence.
“Our partnership with MediaWorks will enable more New Zealanders to get a taste of the skills needed to produce food and run an agri-business,” she said.
“It’s fantastic to have a major media partner on board at such an important time in the contest’s history.”
The programmes will include interviews with past winners and showcase key parts of Grand Final such as the fast-paced agri-knowledge quiz.