ASA News: AdHelp, New Advertising Standards Code & Training

New Advertising Standards Code Launched
On 2 July we launched the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. This new Code is a consolidation of six codes - the Advertising Code of Ethics, Code for Comparative Advertising, Code for People in Advertising, Code for Advertising Food, Code for Environmental Claims, and Code for Advertising Vehicles. The new Advertising Standards Code will be effective on 1 November 2018 for new ads, and from 1 February 2019 all ads need to comply. The Advertising Standards Code can be viewed here.

Education and Training
The ASA offered a variety of options for industry to learn about the new Advertising Standards Code. Five open briefings were held in Auckland and one in Wellington along with a number of organisations requesting their own in-house briefing. These briefings have provided in excess of 400 participants with details on the structure of the code and some of the rules that have changed, are new or are common areas of complaint to the ASA. A number of examples of advertisements were used to highlight how advertising standards are applied. For information on a briefing session for your organisation email Claire Hofer.

AdHelp Information Service
We recently launched our new AdHelp information service. This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’. The AdHelp Information Service can be accessed on the ASA website.

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