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Go Red, Join Charlie's Challenge


Save the Children New Zealand are challenging Kiwis to go red during November as part of an event called Charlie’s Challenge.

The nationwide fundraising campaign will take place from 20-27 November to raise funds to help with world’s most vulnerable children.

Chief Executive Heidi Coetzee says, “In 2017 every hour the equivalent of 32 classrooms of children were forced to flee their homes. Whether you’re five or 15 being forced to leave your home no matter the reason – conflict or natural disaster, your life is changed.

“We need funds to help provide food, shelter and protection, and education so these children who have lost everything have the chance at a brighter future.

“With Charlie’s Challenge we’re asking people to create their own fundraising events or activities within three categories – eat red, run red or wear red. For example,you could have a red based dinner party, run a race in red and ask people to sponsor you, or challenge your workmates to dye their hair red for the week and hold a collection for Charlie’s Challenge. We want people to have fun while raising funds for vital work to help children in need.”

All funds raised will go to help children in countries like Indonesia, Bangladesh or Nepal.

“We have chosen 20 November as our start date as it’s Universal Children’s Day which aims to promote international togetherness, awareness for children worldwide and improve children’s welfare.

“Charlie could be anywhere in the world – homeless after a natural disaster, hungry and without food, unable to attend school, or scared fleeing conflict. All we know if that Charlie is a child that needs our help,” said Ms Coetzee.

Events can be run anytime from now until 27 November and anywhere in the country. People can set their own goals and fundraising amount. To find out more about Charlie’s Challenge go to


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