Kellogg’s Extends City Mission Partnership

Kellogg’s Extends City Mission Partnership to Support Wellington and Christchurch

Wellington, New Zealand, Tuesday 27 November 2018: Kellogg’s is proud to announce this morning that, after two years of successfully supporting the Auckland City Mission, the company will now extend its partnership to include both Wellington and Christchurch centres.

Over the next 12 months, Kellogg’s will support all three City Missions with food donations to help meet the needs of the organisations.

Since forging its partnership with Auckland City Mission in October 2016, Kellogg’s has donated over 620,000 serves of cereal and snacks to help Kiwis in need.

Today, Kellogg’s has committed to continuing to support the Auckland centre by supplying over 172,000 serves of cereal to assist with its increasing demand for food parcels and its permanent breakfast drop-in service, as well as providing co-funding of replacement vans for more efficient delivery of the Mission’s food parcels across the city.

The new partnership with Wellington and Christchurch will see daily breakfast drop-in offerings and food parcels supported with cereal supplied by Kellogg’s. Christchurch will receive over 46,000 serves of cereal and support of its day education programme while Wellington will receive over 11,500 serves of cereal, which totals around 230,000 serves of cereal across the three cities.

This activity aligns with Kellogg’s global initiative, Breakfasts for Better Days®, which aims to fight food insecurity and hunger by providing 2.5 billion serves of cereal and snacks across the globe by the end of 2025.

Ben O’Brien, Kellogg’s New Zealand Country Manager, says he’s extremely proud to continue the vital work in key regions.

“It’s a privilege for Kellogg’s to contribute to the work that the City Missions undertake in Auckland, Wellington and Christchurch. By providing these communities with breakfast cereals, we hope this will lead to more balanced diets, better energy levels and concentration throughout the morning.

We want the chance to educate people on the importance of eating breakfast and its nutritional value, particularly for kids at school. We hope that by taking this opportunity to lend a helping hand in our communities, we can provide necessary support to the Missions and all of the vital work that they do.”

On average, the families that come to the Mission for support have just $21.94 per person, per week, to buy groceries. Given this average, a family of four would only have $87.76 per week to spend on groceries. In comparison, The University of Otago 2018 Food Survey estimates that the basic weekly cost of food for an average man alone nearly surpasses that amount at $71, per week.

Murray Edridge, Wellington City Missioner, says that it is great to see support and donations to the community.

“It is tough knowing that members of not only our city, but all across the country aren’t able to afford or provide breakfast for themselves and their families. Being able to help, even if that means providing a bowl of cereal, is a huge win, and we are grateful to have this support from Kellogg’s and their staff.”

For further information regarding how to donate or show your support for The Wellington City Mission and Christchurch City Mission please visit: www.wellingtoncitymission.org.nz and www.citymission.org.nz

ENDS

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