Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

New Zealand commuters given front row seats to the game

MEDIA RELEASE

oOh!media Limited

ABN 69 602 195 380

12 September 2019

New Zealand commuters given front row seats to the game in new oOh! Campaign


Wellington bus shelter

Sporting fans in Auckland, Wellington and Christchurch will have the best seat in the stadium, with bus shelters across the city transformed into immersive mini arenas as part of a new oOh!media campaign for the Sky TV Network.

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations – tailored to each major city - to encourage commuters to experience the stadium on the street.

oOh!media New Zealand’s Head of Sales, Ben Gibb said the campaign is the largest of its kind for oOh!, allowing amplified reach and impact to ensure Sky TV can cut through the clutter and reach its audiences in a unique and exciting way during their everyday commute.

“Commuters are spending time waiting in our shelters and this presents a great opportunity for brands. Each site has been hand selected by the team to ensure high foot fall, high dwell time and Daily Traffic Visual counts, averaging more than 300,000 eyeballs across all nine locations,” he said.

“By coupling this extensive reach and dwell time with our creative offerings, such as our large format Panoramas and special build capabilities, we can increase impact, engagement and talkability for Sky TV to create a truly unmissable campaign,” he said.

Steve Bayliss, Chief Marketing Officer for Sky TV, said oOh!’s assets were the perfect avenues for executing a captivating campaign of this size.

“Taking well-known aspects of our favourite sports and placing them in everyday moments is our way of showing Kiwis that Sky is an indispensable part of any sport lover’s life,” he said.

“As well as introducing our great new products, the aim of the campaign is to put a smile on the face of everyone who sees the advertising. Our outdoor activation allows us to do just that – inject a bit of fun and a creative twist to an everyday situation.”

The Sky TV Network campaign was launched last week and will run until the end of September.

-ends-

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Facebook Announces New Changes: Combating Hate And Extremism

Some of these changes predate the tragic terrorist attack in Christchurch, New Zealand, but that attack, and the global response to it in the form of the Christchurch Call to Action, has strongly influenced the recent updates to our policies and their enforcement. More>>

Amazon Confirms: Lord Of The Rings Series To Shoot In NZ

Amazon Studios announced today that its series based on J.R.R. Tolkien’s iconic fantasy novels The Lord of the Rings will shoot in New Zealand. Pre-production has started, and production on the series will begin in Auckland in the coming months. More>>

ALSO:

Birds: Dunedin's Bells Ring As City Celebrates Its Albatross

The city's churches, schools and public buildings bells would chime in unison from 1pm, in what has been a long-standing tradition marking the return of the birds - and a farewell to this season's albatross chicks. More>>

Oscar Buzz: Waititi's Jojo Rabbit Wins People's Choice Award At Toronto

Taika Waititi's new film Jojo Rabbit has nabbed the coveted Grolsch People's Choice Award at the close of Toronto International Film Festival. More>>

ALSO:

Broken Estate: An Expat Expert Surveys Our Media

Melanie Bunce cut her teeth in journalism at the Otago Daily Times. Now she teaches and researches it at one of the UK’s most prestigious journalism schools and tracks the trends that shape the uncertain future of news... More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland