Young Women Driving Ferrari Success In China

Young Women Driving Ferrari Success In China

Speaking at the 2008 Beijing International Motor Show, Ferrari's CEO has revealed that Ferrari's success in China is being driven by young women and ten per cent of customers are already purchasing their second Ferrari.

"Last year, we grew 48 per cent in China with respect to 2006," said Amedeo Felisa, Ferrari's CEO. "That percentage was also reflected throughout the Asia-Pacific region. In China, alone, we sold 180 cars and thus far have around 500 clients in China."

"More interesting still," added Felisa, "is the profile of these clients: more than 65 per cent are under the age of 40 and 25 per cent are women. Another significant fact is that although Ferrari has only been present in China for a little over three years now, 10 per cent of our clients already own more than one Ferrari".

"The secret of Ferrari's success," stressed Felisa, "lies in the characteristics of the entire range. Chinese clients appreciate the performance and drivability of our cars and also all that is linked to the Ferrari service and its philosophy of staying close to its clients. It is for this reason that we will be opening the first Ferrari Owners' Club in China in the near future in response to client demand."

Ferrari is exhibiting its entire range at the Beijing Motor Show and also showcasing the new One-to-One Personalisation Programme which is currently available solely for the flagship Ferrari 612 Scaglietti.

A compact version of the One-to-One atelier has been set up at the Ferrari stand to give both the media and visitors an idea of the service that Ferrari clients will find available to them at Maranello where, with the help of a Ferrari consultant, they can personalise every single detail of their 612 Scaglietti.

ENDS

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