Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Unis' Advertising Spending Out Of Control

Spending on advertising and marketing by public tertiary institutions has spiralled out of control in the last two years according to information supplied to National Student Unions.

The APSU Student Union and NZUSA have compared spending on advertising from six universities and polytechnics which shows that spending increased by over *58% between 1998 and 2000, while in the same period total student numbers at the six institutions grew by 5%.

"The Minister of Tertiary Education recently declared that the competitive model for tertiary education is dead, yet these figures clearly show that there is still considerable work to be done before this aim can be achieved," says APSU National President David Penney.

"Since the beginning of this year, television, radio and newspaper advertising campaigns by universities and polytechnics have reached saturation levels and we seriously question whether public institutions should be allowed to spend student and public money in this way," says NZUSA Co President Sam Huggard.

Spending on advertising/marketing in 2000 varied from $150 per equivalent full time student (EFTS) to $330 per EFTS. At some tertiary institutions this would equate to around 10% of the student tuition fee being spent on advertising.

"It is clear that with nil to very low growth in student numbers predicted for 2000, tertiary institutions are using lavish amounts of student and taxpayer money to conduct a short-sighted, cut-throat battle for bums on seats," says David Penney

"The Government recently acknowledged that fees are a barrier to participation in tertiary education. If they are serious about bringing down the cost of education they should start by immediately looking at how they fund tertiary education," says Sam Huggard.

"The previous National Government set up a funding model that encouraged tertiary institutions to compete to the death. We hope that the Labour's planned Tertiary Education Advisory Committee will act quickly to remedy this situation," says David Penney.

ENDS


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>


Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>

ALSO:

Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION