Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Education New Zealand Market Brief - Vietnam


Education New Zealand Market Brief

Vietnam

Vietnam is growing in importance as an education market for New Zealand, with 888 students coming here to study last year. For some years, Vietnamese student figures had been steady at around 300 but the last two years have seen sustained growth. The increases are a result both of the expanding Vietnamese economy and especially the hard work put in by many New Zealand institutions to develop this market.

In the last few years, the Vietnamese market has expanded from being almost exclusively an English language market to a broad based market with significant numbers in Universities, Polytechnics and secondary schools. As the market matures, the demand for longer and broader education will expand.

Agents are very important in this market, and the most successful institutions are those that build good relations with respected agents to maintain the flow of good quality students. Recent initiatives such as compulsory registration and compliance with the Code of Practice for Pastoral Care will further enhance New Zealand’s standing as a preferred destination for Vietnamese students.

New Zealand is up against strong competition in the Vietnamese market. The USA, UK and Australia are all active, and figures from the US and Australia indicate that they are experiencing growth similar to New Zealand. The positive aspect of this is that it confirms that the Vietnamese market is genuinely growing, rather than students shifting their allegiance from one country to another. A more recent development is the presence of Singapore and Malaysia, who are both developing their own international education industries, and new entrants to the market such as The Netherlands.

Accordingly, New Zealand is not being complacent about its position in this market. The joint Education New Zealand and Trade New Zealand ‘Five Steps Forward’ marketing strategy has a range of activities in place to help our institutions in the Vietnamese market this year. These include:

- Vietnamese Agents visit to New Zealand – February/March

- New Zealand Education Fairs in Hanoi, Ho Chi Minh City and Danang - June

Interest in these events is high and twice the normal number of agents has been invited out in February to meet the demand. The Vietnamese education market is currently worth over $20million to the New Zealand economy, and forms an important part of the diversification strategy that New Zealand education providers are pursuing.

For more information about this visit, contact:
Stuart Boag, Education New Zealand

e-mail stuart.boag@educationnz.org.nz

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>


Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>

ALSO:

Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
K Emma Ng's Old Asian, New Asian

This book, written by a young second-generation Chinese New Zealander, gives many examples of the racism that Asian New Zealanders experience. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION