Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Waikato University Appoints Publicis Mojo


Waikato University Appoints Publicis Mojo

Following a four-way competitive pitch, PublicisMojo's holistic approach beat Whybin TBWA to win the contract to promote Waikato University...please see release below for further information.

PublicisMojo Group team leader, Simon Morgan says, "We won the account based on the strength of some great creative work and our ability to approach the brief holistically.

"We responded to the brief with an integrated, creative campaign that we believe will connect with students, and make a huge difference to Waikato University."

Waikato University's Marketing Director, Stephen Knightly, says, "The PublicisMojo Group proved they understand our core target market and the strengths of Waikato. They presented a great creative idea that works across both advertising and direct marketing."

"The campaign will communicate Waikato University's strengths and achievements, but in a way that appeals to high-school leavers. We'll also focus on telling the benefits of living in the Waikato region generally."


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Howard Davis Article: A Musical Axis - Brahms, Wagner, Sibelius

Brahms' warm and exquisitely subtle Symphony No. 3 in F major, Wagner's irrepressibly sentimental symphonic poem Siegfried Idyll, and Sibelius' chilling and immensely challenging Violin Concerto in D minor exemplify distinct stages of development in a tangled and convoluted series of skirmishes that came to define subsequent disputes about the nature of post-Romantic orchestral writing well into the following century. More>>

ALSO:

Scoop Review Of Books: A Pale Ghost Writer

Reviewed by Ruth Brassington, Richard Flanagan's new novel is about a novelist hastily ghost-writing the biography of a crook about to go to trial. The reader is kept on a cliff-edge, as the narrator tries to get blood out of his stone man. More>>

Negotiations Begin: Equal Conditions For Men & Women In Professional Football

The trade union representing New Zealand's professional footballers has initiated bargaining for an agreement securing equal terms and conditions for men and women. If negotiated, it will be the first agreement of its kind in the world. More>>

ALSO:


New Zealand Wars Commemoration: Witi Ihimaera's Sleeps Standing Moetū

The second of several articles to mark Rā Maumahara, remembering the New Zealand Land Wars. The first was a Q&A with Vincent O’Malley, author of The Great War for New Zealand: Waikato 1800–2000. More>>

ALSO:


Howard Davis Review: Conflict & Resistance - Ria Hall's Rules of Engagement

From the aftermath of war through colonisation to her own personal convictions, Hall's new CD addresses current issues and social problems on multiple levels, confirming her position as a polemical and preeminent voice on the indigenous NZ music scene. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland