Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

Waikato University Appoints Publicis Mojo


Waikato University Appoints Publicis Mojo

Following a four-way competitive pitch, PublicisMojo's holistic approach beat Whybin TBWA to win the contract to promote Waikato University...please see release below for further information.

PublicisMojo Group team leader, Simon Morgan says, "We won the account based on the strength of some great creative work and our ability to approach the brief holistically.

"We responded to the brief with an integrated, creative campaign that we believe will connect with students, and make a huge difference to Waikato University."

Waikato University's Marketing Director, Stephen Knightly, says, "The PublicisMojo Group proved they understand our core target market and the strengths of Waikato. They presented a great creative idea that works across both advertising and direct marketing."

"The campaign will communicate Waikato University's strengths and achievements, but in a way that appeals to high-school leavers. We'll also focus on telling the benefits of living in the Waikato region generally."


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis Review: The Minstrel in The Gallery - Sam Hunt's Selected Poems

Perhaps the most striking aspect of Sam Hunt's poetry is its quality of urgent authenticity. Encountering this latest compilation, the reader is immediately struck by its easy accessibility, tonal sincerity, and lack of linguistic pretension ... More>>

A Matter Of Fact: Truth In A Post-Truth World

How do we convincingly explain the difference between good information and misinformation? And conversely, how do we challenge our own pre-conceived notions of what we believe to be true? More>>

ALSO:

Scoop Review Of Books: The Road To Unfreedom

Valerie Morse: Yale professor of history Tim Snyder publishes a stunning account of the mechanisms of contemporary Russian power in US and European politics. In telling this story he presents both startling alarms for our own society and some mechanisms of resistance. More>>

ALSO:

Doing Our Bit: An Insider's Account Of New Zealand Political Campaigning

In 2013, Murdoch Stephens began a campaign to double New Zealand’s refugee quota. Over the next five years he built the campaign into a mainstream national movement – one that contributed to the first growth in New Zealand’s refugee quota in thirty years. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland