Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Marketing expert to lead Faculty

06 July 2005

Marketing expert to lead Victoria University’s Commerce & Administration Faculty

Professor Peter Thirkell has been appointed Pro Vice-Chancellor and Dean of the Faculty of Commerce & Administration.

“We are delighted to appoint someone of Professor Thirkell’s calibre,” said Vice-Chancellor, Professor Pat Walsh, “particularly as he has already demonstrated his considerable leadership skills while acting in this role for the past six months.”

Professor Thirkell was Head of the School of Marketing & International Business for three years and Head of the Marketing Group at Victoria for nine years. His specialist interests include brand management, internet-based marketing and electronic commerce, multi-media based decision support applications for marketers, relationship marketing, consumer satisfaction, exporting, new product development, and marketing future. He has taught at both undergraduate and postgraduate levels including PhD thesis supervision and external examination.

“I look forward to leading the Faculty as we implement a renewed focus on research-led learning and teaching, to ensure that Victoria’s graduates are all well-equipped for the future marketplace where thinking skills, creativity and excellent communication skills are to be prized,” said Professor Thirkell.

He is a founding Executive Member of the Australia New Zealand Marketing Academy, and prior to taking up his appointment as Professor of Marketing in 1989, held senior marketing roles at Waitaki International Ltd, Borthwicks Ltd, and Colgate-Palmolive (NZ) Ltd.

Professor Thirkell holds a PhD in Business Administration (Marketing) from the University of Western Ontario, a Master in Commerce & Administration (Business Administration) with Distinction from Victoria University of Wellington along with a BCA (First Class Honours).

In 2003, Professor Thirkell was a Specialist Advisor to the Government’s Performance-Based Research Fund exercise and has held many academic leadership roles at Victoria University.

His appointment is for a two and a half year fixed term.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news