Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Cambridge rowing coach lectures on value of brand

For immediate release, Monday 5 September 2005

Cambridge rowing coach to lecture on the value of a brand

Duncan Holland, head coach of the prestigious Cambridge University rowing team, is visiting Christchurch on September 8 to talk to Lincoln University students about the marketing of international sporting events.

From branding to sponsorship, Duncan will be talking the students through the whole gambit of organising international sporting events. The Oxford Cambridge boat race – the high point of Duncan’s calendar these days – is highly unusual in that the teams have no corporate sponsorship.

The boat race – held annually since 1829 on the Thames with the only disruptions being the two World Wars – has one of the largest television audiences in Europe. Six million people watch the race live in the UK, while 400 million viewers watch the event worldwide.

The race is highly unusual in that it is not national teams competing, and those rowing are amateurs. Members of both teams change most years due to the levels of commitment required.

Duncan is visiting New Zealand to discuss a research proposal with Lincoln University’s Senior Lecturer of Marketing Dr Charley Lamb. The research is driven by the need to understand people’s perceptions of the race from a cross-cultural perspective. They hope to find what it is that makes the race so appealing globally and measure the value of the brand.

Duncan’s eight-year stint rowing for New Zealand – before he moved on to coaching the Swiss, Dutch and New Zealand national teams – gives him a strong foundation from which to begin his lecture.

The fact that he was headhunted by Cambridge University for his current job suggests the esteem in which Duncan is held in international rowing circles.

“All the rowers involved in this event are of an international level,” says Duncan Holland.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis Review: Reclaiming The N-Word - Spike Lee's BlacKkKlansman

Black resistance to institutional racism in the US has a long, tangled, and traumatic intellectual history. Although we may have assumed much too easily that white supremacists like David Duke had become marginalised as a political force, in reality they never really disappeared ... More>>

Howard Davis Review: The Minstrel in The Gallery - Sam Hunt's Selected Poems

Perhaps the most striking aspect of Sam Hunt's poetry is its quality of urgent authenticity. Encountering this latest compilation, the reader is immediately struck by its easy accessibility, tonal sincerity, and lack of linguistic pretension ... More>>

A Matter Of Fact: Truth In A Post-Truth World

How do we convincingly explain the difference between good information and misinformation? And conversely, how do we challenge our own pre-conceived notions of what we believe to be true? More>>


Scoop Review Of Books: The Road To Unfreedom

Valerie Morse: Yale professor of history Tim Snyder publishes a stunning account of the mechanisms of contemporary Russian power in US and European politics. In telling this story he presents both startling alarms for our own society and some mechanisms of resistance. More>>




  • Wellington
  • Christchurch
  • Auckland