Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Campaign to promote infrastructure careers

Media Release 8 November 2007


Campaign to promote infrastructure careers


InfraTrain New Zealand has launched a major awareness campaign for the Infrastructure Industry. The national campaign is aimed at raising awareness and improving perceptions of the infrastructure industry as well as highlighting the wide range of career opportunities the industry offers.

John Wills, CEO of InfraTrain, said that the campaign was part of the organisation’s role of providing industry leadership. The awareness campaign came out of a dialogue between Government and the industry on buildability of new infrastructure, following release of the New Zealand Transport Strategy in 2003.

“The challenge is to deliver at least $20 billion of additional infrastructure projects over the next ten years.

“However, a number of restraints on buildability were identified – a key one being shortage of skills and labour.

“Contributing to this future workforce shortage are a number of factors, including the ageing population, increased demand in all sectors, changing education patterns and negative perceptions of infrastructure” he said.

The Infrastructure Industry Awareness Campaign has been developed with the guidance and support of key industry stakeholders and InfraTrain acknowledges both Transit New Zealand and Meridian Energy who have assisted with funding the first stage.

The first stage of the campaign is built around a website – www.ShapeYourFuture.co.nz – which is the backbone of the campaign. This will be supported by national radio and TV advertising and generic industry promotional material available for use by companies in the infrastructure industry.

The intended audience for the campaign is both young people at school and those who have started working, but may be thinking about a change.

The ShapeYourFuture website encourages young people who are interested in the infrastructure industry to talk to companies and it provides links to those companies which have websites and also industry organisations with listings of member companies.

John Wills said that the role of the campaign is to raise awareness of the very real career opportunities in infrastructure.

“However, it is industry’s role to turn this increased awareness into increased capacity” he said.

“Looking ahead, industry needs to consider how it will meet the needs of Generation “X” and “Y” and respond to their values, motivations and learning style if it is to build capability and retain staff” he said.


Editors Note
InfraTrain New Zealand is the nationally registered Industry Training Organisation for the infrastructure industries.

The awareness campaign website can be visited at www.ShapeYourFuture.co.nz


ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news