Advertising Agency Contract Put Out to Pitch

MEDIA RELEASE

December 13 2007

For immediate release

Advertising Agency Contract Put Out to Pitch

Wintec (Waikato Institute of Technology) has reviewed its advertising agency contract and has confirmed that Hamilton agency Verdict will pick up the account from January next year.

Wintec CEO Mark Flowers said the institute invited a number of industry players, including incumbent agency Bettle Advertising, to participate with an RFP.

“Our agency requirements have moved considerably since the last time we reviewed our agency relationship four years ago. With the change in focus for Wintec over the next year, we felt we needed a fresh perspective.” He said.

“We’re very proud of the re-branding advantages we have achieved in that time and we are now poised to implement a range of specific plans and initiatives in a new funding environment.

Flowers said Wintec would begin working with Verdict in the New Year to develop the business of moving forward.

ENDS

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