Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


UC academic wins outstanding paper award in Dublin

UC academic wins outstanding paper award in Dublin

October 8, 2012

University of Canterbury researcher has received an international award in Ireland for a paper on her research on business start-ups in the New Zealand designer fashion industry.

UC Associate Professor Colleen Mills was presented with the Outstanding paper of the Year Award by the Editor of the International Journal of Entrepreneurial Behaviour and Research at the international small business and entrepreneurship conference in Dublin today.

Her research reveals a designer fashion sector that runs on tenacity and passion and operates in a way which encapsulates the resourceful New Zealand way.

``New Zealand fashion designers, often still in their 20s and early 30s, seem undaunted by the challenges of this competitive and perilously undercapitalised sector. Often family and friends make up the shortfalls in labour and finance to keep designers going, particularly in these recessionary times.

``The more fashion designers I meet, the more inspired I become by the industry. We can be justly proud of the quality of imagination and innovation evident throughout the industry in the face of huge odds.

``It is not all about good design, however. To be successful, sound business skills need to be grafted onto design talent and this may not be easy as business acumen does not come naturally to many budding designers. Despite this, the sector abounds with those who have navigated this 'business-creativity' challenge.’’

Associate Professor Mills identified three inter-related enterprise orientations that define the sector: creative enterprise orientation, creative business orientation and fashion industry orientation.

It was only when a designer shifted their orientation from the first of these, where their motivation was primarily centred on the expression of their creative talent, to one where creating a business was seen as requiring as much creativity as a good garment or fashion accessory design that business growth was likely to take place, she said.

``It is at this point that there is a shift in social capital utilisation and development away from personal networks towards professional networks. Often accountants play a key role in facilitating this shift as accountancy tasks are likely to be the first business tasks outsourced.

``Very few accountants specialise in the creative industry sectors so this raises the question of how well prepared most accountants are for advising nascent fashion businesses on business development matters.

``When we examine the way fashion is supported around the country we see great initiatives being taken by tertiary design programmes to create opportunities for their design students to experience the commercial side of the fashion world first hand. Education is shifting away from education about and for the fashion sector to incorporate more education in the fashion sector.

``Graduates are more aware of the pressures they face starting businesses in the sector. While some choose not to start their own businesses, those that do are better prepared than ever and worthy of serious consideration from investors.’’

Associate Professor Mills said unfortunately newcomers were still seen as high risk investments, which meant many new fashion design businesses were funded by family, personal mortgages and part-time work for others in the sector.

``This somewhat backyard approach is at odds with the quality of the fashion products produced. A visit to NZ Fashion Week or similar events confirms the quality of what is being produced.’’

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news