Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


The wraps are off on the IS brand


Media Release

‘IS’ IS WHERE IT’S AT


After months of secrecy, the wraps are finally off on the IS brand.


Bright sparks at EIT’s ideaschool, Dr Suzette Major, centre, surrounded by students, from left, Emma Grapes, Morgan Price, Carol Goodier, Rosina Millman, Kirk Lambert, Liam Farrell, Amelia Haliday and Leah Pope.

Hitherto known to just a handful of Eastern Institute of Technology staff, the acronym – it was revealed at the November 9 launch – stands for ideaschool. The new name encompasses the spectrum of EIT arts programmes offered on the Hawke’s Bay campus, from visual arts and design, screen production and fashion design through to contemporary music performance.

The new brand and new name reflect a new philosophy which Head of School Dr Suzette Major says is based on three central pillars – creativity, collaboration and convergence.

“Creativity breathes life into new ideas,” the arts marketing expert told the capacity crowd attending the on-campus launch on Friday, 9 November. “And new ideas will be essential as we move through the 21st century.

“Convergence embraces interdisciplinarity – crossing boundaries to create something new, working across diverse knowledge areas to develop multiple ways to answer any one question.

“Collaboration celebrates difference and ensures individuals are not so individualistic that they become fragmented forces.”

Dr Major said the new ideaschool’s programmes, staff, facilities and philosophy were grounded in those three principles.

“They are our ideology, our bedrock, our way of being, our way of doing and our way of educating students for tomorrow – whatever that brings.”

The brand and name are the brainchild of two of the schools’ staff, graphic design lecturer Anthony Chiappin and print design lecturer Jerry Gull.

The pair explain the genesis of the concept.

“We had been working on a brand based on our new way of thinking – that we are not what we used to be; that we are something else.

“Attending the Semi-permanent Creative Conference in Auckland in May, we started sketching some thoughts. The central question for us was ‘where is it at?’, and we realised that was our answer. We are where it is at.”

Chiappin and Gull simultaneously homed in on the ideas half of the new name. The link with school took a little longer to evolve.

“We considered ‘studio’ but felt that was a term more generally associated with the creative work force. We wanted a title that reflects our educational role. And that is how it happened.

“The brand is global and not just about Hawke’s Bay or even New Zealand. We are positioning the school in a wider context and are aiming to grow its reputation and attract students from overseas as well as from Hawke’s Bay and elsewhere in New Zealand.

“The branding places us within a contemporary educational paradigm – it is pushing the boundaries straight away.”

Dr Major agrees with the lecturers’ view that the brand provides a broad base for promoting the school more widely. “This is where it is at,” she concludes. “ideaschool – arts and thinking.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

August 4: Centenary Of New Zealand Entering The First World War

PM John Key: I move, that this House recognise that on the 4th of August 2014, we will mark the centenary of New Zealand entering the First World War... More>>

ALSO:

Cyclists Net First NZ Gold

New Zealand won a gold meal and two bronzes on the first day of the Commonwealth Games. There was joy and heartbreak in an incredibly full day of sport. Here's how the New Zealanders fared. More>>

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news