Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Māori alphabet blocks help build Te Reo

Tuesday, November 20, 2012

Māori alphabet blocks help build Te Reo

Māori alphabet blocks designed by a Massey student are bringing Te Reo and Māori culture into the homes of New Zealanders.

Māori graphic designer Johnson Witehira has collaborated with American company Uncle Goose to produce the first set of Māori alphabet blocks in the world.

The printed wooden blocks include the Māori language alphabet surrounded by traditional carving patterns and figures from six iwi throughout New Zealand. The figures of Tāne, Tangaroa, Tāwhiri-mātea, Tūmatauenga, Haumia-tiketike and Rongo-mā-Tāne can be stacked on top of one another and are interchanged with tukutuku (ornamental lattice) patterns and letters.

Mr Witehira, a Massey Māori Fine Arts PhD candidate, says the blocks will help children become familiar with both Te Reo Māori and visual aspects of the culture.

It also put into practice ideas from his thesis, which focuses on articulating and developing Māori design practices. “In my research I’m trying to articulate the syntax and grammar of Māori design through the analysis of customary carving. At the same time, I’m trying to develop culturally appropriate guidelines for contemporary Maori designers. I saw the block project as a great opportunity to test some of the ideas within my thesis about Māori design practice.”

Mr Witehira says when he showed the first prototypes of the blocks to friends, both Māori and Pākehā, they were blown away. “One of them said they could see this being the new buzzy bee! Though that wasn’t the intention, I do see this as a way of getting Māori culture into the homes of all New Zealanders. And it’s nice to see these blocks appeal to both Māori and Pākehā.”

Massey School of Māori Studies head Professor Robert Jahnke is supervising Mr Witehira’s PhD and says the 29-year old is an extremely versatile designer who is not afraid to push the envelope.

“It [alphabet blocks] places Māori imagery and alphabet with the early childhood learning environment, allowing children of all nationalities to engage with the images of patterns like poutama (a tukutuku pattern) and the stylised human forms of the tiki from various regional styles,” he says.

Uncle Goose already produces alphabet blocks in more than 19 different languages, and its owner Peter Bultman has always wanted to design a set of Māori blocks. “I needed a person of Māori descent, and someone with a great design sensibility,” Mr Bultman says. “Sometimes you just have a feel about a designer when you see their work, it either resonates with you or not. Johnson's previous work had all the right vibes.”

Mr Witehira recently showcased his work on digital billboards in New York’s Times Square, after winning a digital art competition. The Māori alphabet blocks are now on sale in New Zealand, Australia and America. Mr Witehira is currently in Japan and can be contacted via email on

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

    Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


    Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

    Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news