Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


What Did You Think Of The Movie? Hobbit Survey, Next Phase

12 February, 2012

So What Did You Think Of The Movie? International Hobbit Survey Moves Into Next Phase.

An international pre-release survey of The Hobbit: An Unexpected Journey has thrown-up a variety of responses regarding people’s perceptions and expectations of the film.

A thousand people around the world participated in the survey and lead researcher Dr Carolyn Michelle from the Audience Research Unit at the University of Waikato in Hamilton, a short drive from Hobbiton, says the responses can be slotted into about eight distinct perspectives. “From the Lord of the Rings fans who couldn’t wait to see the new film to the J.R.R. Tolkien purists who thought he’d be turning in his grave.”

In New Zealand in particular there was a high number of what Dr Michelle calls “anxious investors” – not necessarily fans, but people worried that after a significant investment by the local film industry and even the government, The Hobbit might not be successful – but very much hoping it would be, and also very proud of New Zealand’s involvement in this film production.

An industrial dispute during filming nearly derailed the project until the New Zealand government agreed to introduce new employment legislation. “That controversial decision drew widespread criticism at the time and worried a small but significant number of our survey respondents. Some of them were very critical of the film’s director Peter Jackson.

“A considerable number of people were also concerned about the new technology being used, the higher-frame rate and how that would affect the viewing experience,” says Dr Michelle.

Now the film is out, the survey is moving into its next phase. A post-viewing questionnaire is now online.

Dr Michelle, with colleagues from the University of Waikato’s Screen and Media Studies programme and collaborators in Canada, the US, Belgium, the Netherlands and Denmark want to find out if people’s hopes were fulfilled and confirmed after seeing the movie, and how discussion, debate, marketing and promotion of a film shaped subsequent responses to it.

“We had responses from all over the world in the first phase, but mostly from countries where English is dominant, though we did get replies from Russia, Lithuania, Brazil, India, Finland, Japan and further afield. In the next phase, we plan to post the survey in Danish, Dutch, German and Spanish, to get an even broader response.”

She is also interested in looking for response patterns linked to identity and location. “So the wider the reach of the survey, the better the data. Here in New Zealand the making of The Hobbit has fuelled discussion on a range of issues; elsewhere in the world the response may be quite different."

The researchers say this study is the first large-scale international film reception study using Q methodology. Q methodology takes a quantitative and qualitative approach to create a conceptual map of people’s subjective responses. Survey participants are asked to rank a set of statements, rather than simply agree or disagree.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Arts Festival: An Evening With Richard Dawkins

In a special one-off, New Zealand event at the Michael Fowler Centre, Dawkins will reflect on his eminent career as a scientist, and expand on the themes of inspiration, influence and ideas in his recent memoir, Brief Candle in the Dark: My Life in Science. More>>


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news