Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Researcher Aims To Produce Ground-Breaking Franchise Study

UC Researcher Seeking To Produce Ground-Breaking Franchise Study This Year

February 14, 2013

A University of Canterbury (UC) researcher is aiming to provide ground-breaking work this year looking in detail at how business franchises start up.

UC postgraduate student Faith Jeremiah says little is understood about early stage franchise development. New Zealand is the most franchised nation in the world per capita and she wants to find out why they thrive in this country.

In total, New Zealand has 423 active franchise systems and despite the economic downturn, the total number of franchises increased by 5.3 percent in 2010. The franchise sector employs over 80,000 people, mostly full-time.

``Franchising is one of the most rapidly developing business models in New Zealand and internationally, which makes this study fairly significant. I aim to examine in depth the impact of psycho-social dimensions at the most critical point of franchisors’ business development process in order to firm up understanding of the relationship between the start-up stage and business longevity.

``The study will look at franchises across the business sector and explore issues relating to franchise development. It will focus on practice, identity, motivation, aspiration, business history, social network development, engagement and subsequent business growth and sustainability.

``I’ll be trawling through business plans, marketing materials and webpages. I will also listen to franchisors and associated key stakeholders. From all this I’ll develop a conceptual model for a franchise start-up.

``The findings are likely to be of interest to intending franchisors, franchisees, financial institutions, tertiary education institutions providing entrepreneurship education and agencies seeking to encourage and support economic development.

``The start-up stage is understood to be the most important stage to ensure the appropriate groundwork is done for a franchise's longevity.’’

Jeremiah said research suggested that franchises failed because of inappropriate groundwork and lack of suitable planning.

Jeremiah graduated top of her management class last year, earning a Bachelor of Commerce degree with first class honours. She will carry out her postgraduate research under supervising lecturer Associate Professor Colleen Mills.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cricket: Dramatic Win Puts Black Caps In Finals

In Parliament: When Parliament resumed at 2pm the House passed a motion on a voice vote admiring the performance of the New Zealand cricket team in last night’s World Cup semi-final and wishing them well for the final on the weekend. More>>

ALSO:

Moon Shot/Kills Switch: The X Factor Judges Removed

MediaWorks has today decided that Natalia Kills and Willie Moon are no longer suitable to judge The X Factor and have removed them from the show. MediaWorks CEO, Mark Weldon, said that last night on The X Factor both Kills and Moon made comments that were completely unacceptable. More>>

ALSO:

Tessa Nichol: Up Up & Away In The Wairarapa

It’s an overcast morning in the Wairarapa but the mood on the ground in Carterton’s Carrington Park is anything but grey. More than 20 hot air balloons are getting ready to take off into the cloudy sky to mark the start of this year’s Wairarapa Balloon Festival. More>>

Golden Shears: Scotsman Wins Golden Shears Open Final

A Scottish shearer who settled in New Zealand to farm in Taranaki has become the first shearer from overseas to win the Golden Shears Open Shearing Championship. More>>

ALSO:

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news