Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Researcher Aims To Produce Ground-Breaking Franchise Study

UC Researcher Seeking To Produce Ground-Breaking Franchise Study This Year

February 14, 2013

A University of Canterbury (UC) researcher is aiming to provide ground-breaking work this year looking in detail at how business franchises start up.

UC postgraduate student Faith Jeremiah says little is understood about early stage franchise development. New Zealand is the most franchised nation in the world per capita and she wants to find out why they thrive in this country.

In total, New Zealand has 423 active franchise systems and despite the economic downturn, the total number of franchises increased by 5.3 percent in 2010. The franchise sector employs over 80,000 people, mostly full-time.

``Franchising is one of the most rapidly developing business models in New Zealand and internationally, which makes this study fairly significant. I aim to examine in depth the impact of psycho-social dimensions at the most critical point of franchisors’ business development process in order to firm up understanding of the relationship between the start-up stage and business longevity.

``The study will look at franchises across the business sector and explore issues relating to franchise development. It will focus on practice, identity, motivation, aspiration, business history, social network development, engagement and subsequent business growth and sustainability.

``I’ll be trawling through business plans, marketing materials and webpages. I will also listen to franchisors and associated key stakeholders. From all this I’ll develop a conceptual model for a franchise start-up.

``The findings are likely to be of interest to intending franchisors, franchisees, financial institutions, tertiary education institutions providing entrepreneurship education and agencies seeking to encourage and support economic development.

``The start-up stage is understood to be the most important stage to ensure the appropriate groundwork is done for a franchise's longevity.’’

Jeremiah said research suggested that franchises failed because of inappropriate groundwork and lack of suitable planning.

Jeremiah graduated top of her management class last year, earning a Bachelor of Commerce degree with first class honours. She will carry out her postgraduate research under supervising lecturer Associate Professor Colleen Mills.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Monarchy: Duke And Duchess Of Cambridge Are Expecting Second Child

Their Royal Highnesses The Duke and Duchess of Cambridge are very pleased to announce that The Duchess of Cambridge is expecting their second child. More>>

ALSO:

2015: Elton John Plans Wellington Show

After nine years, Elton John and his band will return to Westpac Stadium, Wellington for one spectacular concert! The November 21, 2015 concert will feature iconic hits and classic album tracks from throughout his incredible five-decade career... More>>

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news