Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Researcher Aims To Produce Ground-Breaking Franchise Study

UC Researcher Seeking To Produce Ground-Breaking Franchise Study This Year

February 14, 2013

A University of Canterbury (UC) researcher is aiming to provide ground-breaking work this year looking in detail at how business franchises start up.

UC postgraduate student Faith Jeremiah says little is understood about early stage franchise development. New Zealand is the most franchised nation in the world per capita and she wants to find out why they thrive in this country.

In total, New Zealand has 423 active franchise systems and despite the economic downturn, the total number of franchises increased by 5.3 percent in 2010. The franchise sector employs over 80,000 people, mostly full-time.

``Franchising is one of the most rapidly developing business models in New Zealand and internationally, which makes this study fairly significant. I aim to examine in depth the impact of psycho-social dimensions at the most critical point of franchisors’ business development process in order to firm up understanding of the relationship between the start-up stage and business longevity.

``The study will look at franchises across the business sector and explore issues relating to franchise development. It will focus on practice, identity, motivation, aspiration, business history, social network development, engagement and subsequent business growth and sustainability.

``I’ll be trawling through business plans, marketing materials and webpages. I will also listen to franchisors and associated key stakeholders. From all this I’ll develop a conceptual model for a franchise start-up.

``The findings are likely to be of interest to intending franchisors, franchisees, financial institutions, tertiary education institutions providing entrepreneurship education and agencies seeking to encourage and support economic development.

``The start-up stage is understood to be the most important stage to ensure the appropriate groundwork is done for a franchise's longevity.’’

Jeremiah said research suggested that franchises failed because of inappropriate groundwork and lack of suitable planning.

Jeremiah graduated top of her management class last year, earning a Bachelor of Commerce degree with first class honours. She will carry out her postgraduate research under supervising lecturer Associate Professor Colleen Mills.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

With Hunters & Collectors: The Rolling Stones Announce New Auckland Date

It’s the news New Zealand has been waiting for. The Rolling Stones today confirmed the rescheduled dates and venues for both the Australian and New Zealand legs of their highly anticipated ’14 On Fire’ tour. Now, Frontier Touring is also delighted ... More>>

ALSO:

Flying Things: Conchords, Pretties Help BATS Fly Home

The launch of BATS theatre’s fundraising campaign has taken off – with a bit of help from their friends. And with friends like theirs… An event last night hosted by Te Radar at Wellington’s latest waterfront venue, Shed 6, featured Fly My Pretties and, in a dream-come-true scenario, Flight of the Conchords. More>>

ALSO:

Environment: Zoo’s Own Wētā Workshop Produces Rare Giants For Release

Following unprecedented breeding and rearing success, Auckland Zoo is today releasing 150 of New Zealand’s largest giant wētā, the wētā punga, onto pest-free Motuora Island in the Hauraki Gulf. A further 150 will be released onto Tiritiri Matangi next month. More>>

Girls On Film: Divergent Hits The Big Screen

n January, Catching Fire (the second film in the Hunger Games series) not only became the biggest US box office success of 2013 : it also became the first film starring a female actor (ie. Jennifer Lawrence) to top the annual domestic earnings chart since The Exorcist, 40 years ago. More>>

ALSO:

Wellington.Scoop: No Travel Sanctions For Russian Billionaire’s Superyacht

On the same day that New Zealand announced travel sanctions against selected Russians, a Russian billionaire’s superyacht berthed in Wellington Harbour. More>>

ALSO:

Mental Health: UC Researchers Believe Robots Can Persuade People To Conform

A team of University of Canterbury (UC) researchers and scientists believe robots can persuade people to conform through group pressure... ``Our results showed that robots can induce conformity but to a significantly lesser degree than humans." More>>

NZ On Air: Local Content Holds Steady At 32% Of Television Schedules

Since 1989 NZ On Air has measured local free-to-air television content. The report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape. More>>

Arts Fest: 2014 New Zealand Festival A Spectacular Celebration

The New Zealand Festival welcomed the world to Wellington over 24 days (21 Feb – 16 Mar) of arts events across the city. “[current figures show] slight increase on the 110,000 tickets issued in 2012. It’s a great result.” More>>

Opera: Happy 70th Birthday Dame Kiri Te Kanawa

Our first lady of song who “feels more like at 15 year old” will celebrate her significant birthday on stage at Covent Garden tomorrow night (Friday morning NZT), performing in the Royal Opera House’s production of La fille du régiment (The Daughter of the Regiment) as La Duchess de Crackentorp. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news