Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


The Lord of the Rings and how people think about New Zealand


15 February, 2013

The Lord of the Rings and how people think about New Zealand

Blockbuster movies like The Lord of the Rings and The Hobbit have changed how people think about New Zealand says Ian Brodie, former Communications Manager for Hobbiton Movie Set & Farm Tours.

Three and a half years ago Brodie moved to Matamata and has seen first-hand how The Lord of the Rings and The Hobbit movies have changed the identity of the small town.

He’s giving a free public lecture to the New Zealand Geographical Society at the University of Waikato this week, 21 Feb, discussing movie imagery and its influence on tourism development.

Before working for Hobbiton Movie Set & Farm Tours Brodie wrote and photographed a number of movie location guidebooks. In total he’s published 18 books, his most popular being The Lord of the Rings Location Guidebook. He also has a New Zealand Order of Merit for his services to tourism and writing.

“There are a number of different places around that world that have been stamped as locations for films. New Zealand and Matamata are prime examples of those,” says Brodie.

“Film shapes how people think about a landscape and the effect is usually emotive. When they visit the location in real life they revisit those emotions. You only have to look at Matamata for an example of this; what used to be a sleepy country town is now synonymous with Hobbiton.”

A quick Google image search of Matamata is proof says Brodie; the first 12 pages being filled with pictures of the movie set.

“The Matamata i-SITE used to get around 50,000 visitors a year, since The Lord of the Rings they get around 300,000. These movies have literally made Matamata a place to visit on the world stage.”

The same effect is changing New Zealand’s image on a global scale, says Brodie.

“Movies like The Lord of the Rings and The Hobbit have done more for tourism in New Zealand than the Rugby World Cup or Americas Cup. We are now known as a film location, and as a place New Zealand is now stamped as ‘Middle Earth’.”

His lecture takes place at the University of Waikato, room I2.22, on 21 Feb, at 7.30pm. He is being hosted by the Waikato branch of the New Zealand Geographical Society.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

August 4: Centenary Of New Zealand Entering The First World War

PM John Key: I move, that this House recognise that on the 4th of August 2014, we will mark the centenary of New Zealand entering the First World War... More>>

ALSO:

Cyclists Net First NZ Gold

New Zealand won a gold meal and two bronzes on the first day of the Commonwealth Games. There was joy and heartbreak in an incredibly full day of sport. Here's how the New Zealanders fared. More>>

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news