Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


The Lord of the Rings and how people think about New Zealand


15 February, 2013

The Lord of the Rings and how people think about New Zealand

Blockbuster movies like The Lord of the Rings and The Hobbit have changed how people think about New Zealand says Ian Brodie, former Communications Manager for Hobbiton Movie Set & Farm Tours.

Three and a half years ago Brodie moved to Matamata and has seen first-hand how The Lord of the Rings and The Hobbit movies have changed the identity of the small town.

He’s giving a free public lecture to the New Zealand Geographical Society at the University of Waikato this week, 21 Feb, discussing movie imagery and its influence on tourism development.

Before working for Hobbiton Movie Set & Farm Tours Brodie wrote and photographed a number of movie location guidebooks. In total he’s published 18 books, his most popular being The Lord of the Rings Location Guidebook. He also has a New Zealand Order of Merit for his services to tourism and writing.

“There are a number of different places around that world that have been stamped as locations for films. New Zealand and Matamata are prime examples of those,” says Brodie.

“Film shapes how people think about a landscape and the effect is usually emotive. When they visit the location in real life they revisit those emotions. You only have to look at Matamata for an example of this; what used to be a sleepy country town is now synonymous with Hobbiton.”

A quick Google image search of Matamata is proof says Brodie; the first 12 pages being filled with pictures of the movie set.

“The Matamata i-SITE used to get around 50,000 visitors a year, since The Lord of the Rings they get around 300,000. These movies have literally made Matamata a place to visit on the world stage.”

The same effect is changing New Zealand’s image on a global scale, says Brodie.

“Movies like The Lord of the Rings and The Hobbit have done more for tourism in New Zealand than the Rugby World Cup or Americas Cup. We are now known as a film location, and as a place New Zealand is now stamped as ‘Middle Earth’.”

His lecture takes place at the University of Waikato, room I2.22, on 21 Feb, at 7.30pm. He is being hosted by the Waikato branch of the New Zealand Geographical Society.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Monarchy: Duke And Duchess Of Cambridge Are Expecting Second Child

Their Royal Highnesses The Duke and Duchess of Cambridge are very pleased to announce that The Duchess of Cambridge is expecting their second child. More>>

ALSO:

2015: Elton John Plans Wellington Show

After nine years, Elton John and his band will return to Westpac Stadium, Wellington for one spectacular concert! The November 21, 2015 concert will feature iconic hits and classic album tracks from throughout his incredible five-decade career... More>>

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news