Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Chinese consumers positive about Fonterra recall

Thursday, January 16, 2014

Chinese consumers positive about Fonterra recall

Fonterra’s recent recall of fresh cream due to E.coli has gained widespread media attention in China, and is viewed by Chinese consumers as a positive response by a highly responsible firm.

Associate Professor of Marketing Dr Henry Chung from Massey’s School of Communication, Journalism and Marketing, who has been studying the Chinese market for more than 20 years, says the recall has received extensive media coverage in China.

“Leading Chinese media, including Xinhua news and Sina – which is associated with Weibo and CCTV – have all reported about the recall. A search of Baidu (China’s version of Google) brings up 291 news items. This is all for a product that was only supplied in New Zealand.”

It is big news at a time when Chinese consumers prepare to spend up large in the lead-up to Chinese New Year.

“Chinese families often gather for annual reunion dinners at Chinese New Year, so the time spent before then is used to clean the house and stock up on provisions before the big day. It’s the busiest shopping time of the year,” he says.

Dr Chung spoke with a group of Chinese consumers about the fresh cream recall, and says they were pleased to see Fonterra take action quickly and voluntarily. “Most Chinese firms would not do this type of recall unless forced to do so by the Government or consumers. This shows Fonterra as a highly responsible firm that takes product safety seriously.”

Chinese consumers also liked the honesty and transparency of Fonterra’s actions during the botulism scare last August, with one commenting: “It is admirable that they would sacrifice their revenue for a false alarm, to ensure the customer’s ultimate safety.” Dr Chung says Chinese consumers appreciated the visit to China by Fonterra’s chief executive officer Theo Spierings to clarify why Fonterra took the action that it did.

Dr Chung says the process followed by Fonterra over the fresh cream recall in New Zealand demonstrates a willingness to improve on past lessons, and identifies this as an opportunity to highlight the company’s depth of knowledge and experience in food safety to Chinese consumers.

“More could be done to explain those stringent food safety processes in the Chinese market. Perhaps an online explanation in Chinese that simplifies the testing process the products go through could help demystify and provide reassurance about the integrity of the process.”


Dr Chung also says that New Zealand firms need to more closely monitor their international markets when domestic incidents like this occur. “Opportunities will arise from situations like this to reinforce New Zealand’s hard-earned reputation as a high quality food-producing nation, where food safety is paramount. This is also something that the New Zealand Government needs to support, so that New Zealand Inc. benefits as a whole.”


ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news