Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Chinese consumers positive about Fonterra recall

Thursday, January 16, 2014

Chinese consumers positive about Fonterra recall

Fonterra’s recent recall of fresh cream due to E.coli has gained widespread media attention in China, and is viewed by Chinese consumers as a positive response by a highly responsible firm.

Associate Professor of Marketing Dr Henry Chung from Massey’s School of Communication, Journalism and Marketing, who has been studying the Chinese market for more than 20 years, says the recall has received extensive media coverage in China.

“Leading Chinese media, including Xinhua news and Sina – which is associated with Weibo and CCTV – have all reported about the recall. A search of Baidu (China’s version of Google) brings up 291 news items. This is all for a product that was only supplied in New Zealand.”

It is big news at a time when Chinese consumers prepare to spend up large in the lead-up to Chinese New Year.

“Chinese families often gather for annual reunion dinners at Chinese New Year, so the time spent before then is used to clean the house and stock up on provisions before the big day. It’s the busiest shopping time of the year,” he says.

Dr Chung spoke with a group of Chinese consumers about the fresh cream recall, and says they were pleased to see Fonterra take action quickly and voluntarily. “Most Chinese firms would not do this type of recall unless forced to do so by the Government or consumers. This shows Fonterra as a highly responsible firm that takes product safety seriously.”

Chinese consumers also liked the honesty and transparency of Fonterra’s actions during the botulism scare last August, with one commenting: “It is admirable that they would sacrifice their revenue for a false alarm, to ensure the customer’s ultimate safety.” Dr Chung says Chinese consumers appreciated the visit to China by Fonterra’s chief executive officer Theo Spierings to clarify why Fonterra took the action that it did.

Dr Chung says the process followed by Fonterra over the fresh cream recall in New Zealand demonstrates a willingness to improve on past lessons, and identifies this as an opportunity to highlight the company’s depth of knowledge and experience in food safety to Chinese consumers.

“More could be done to explain those stringent food safety processes in the Chinese market. Perhaps an online explanation in Chinese that simplifies the testing process the products go through could help demystify and provide reassurance about the integrity of the process.”


Dr Chung also says that New Zealand firms need to more closely monitor their international markets when domestic incidents like this occur. “Opportunities will arise from situations like this to reinforce New Zealand’s hard-earned reputation as a high quality food-producing nation, where food safety is paramount. This is also something that the New Zealand Government needs to support, so that New Zealand Inc. benefits as a whole.”


ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Ray Columbus: NZ Music Icon Passes Away

60s New Zealand music Icon Ray Columbus has passed away peacefully at his home north of Auckland... Ray Columbus enjoyed more than three decades at the top of NZ entertainment as a singer, songwriter, bandleader, music manager and TV star. More>>

Review: Bernard Herrmann's Scores For 'Vertigo' & 'Psycho'

Howard Davis: The NZSO's adventurousness was richly-rewarded, as the deeply appreciative Wellington audience was given the opportunity not only to see a couple of Alfred Hitchcock's greatest films, but also to hear fine renditions of two of Bernard Herrmann's most accomplished film scores. More>>

ALSO:

Gordon Campbell: On Leonard Cohen

If Bob Dylan owned the 1960s, Leonard Cohen was an inescapable presence during the early 1970s period, pre-disco and pre-punk. More>>

ALSO:

Scoop Review Of Books: Pick And Camera

Through the eyes of a miner – the photography of Joseph Divis: The occupations of miner and photographer are seldom combined. The conjunction must have been very rare indeed in the era before hand-held cameras, high-speed film and flashlights More>>


Howard Davis: Review - The Cosmic Dance Of 'String Theory'

Fly My Pretties sixth album is quite possibly their best yet - a concept album in the best sense, with superb arrangements, funky grooves, and some great vocalizing, all organized around the lyrical leitmotif of string theory. More>>

Non-Natural History: Dinosaur Eggs 'Discovered' At Auckland Gardens

Auckland Botanic Gardens plant curators have unearthed what are thought to be prehistoric dinosaur eggs in the Gondwana Forest section of the expansive garden in Manurewa... In fact, the “dinosaur eggs” are part of an innovative, larger-than-life dinosaur performance and display featuring a raptor, a crested therapod and a towering Tyrannosaurus Rex. More>>

For The Birds: Kōkako Crowned Bird Of The Year

The Kōkako has been crowned New Zealand's Bird of the Year after two weeks of close competition and heated campaigning. More>>

ALSO:

  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Education
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news