Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Why do people buy?

Media Release 20th February 2014

Why do people buy?

By Anne Patrick, NorthTec Business Tutor


For any business student wanting to understand how best to pitch to their potential customer base, NorthTec is pleased to be offering a new course on buyer behaviour and communication strategies. It begins in Semester One 2014.

This course will empower business operators to understand what motivates customer behaviour. For instance is it the advertising on television or a Google advert that works best for you? Is it your great ad? Or does your product require endorsement by a celebrity?

As a savvy business person, you need to understand just what will work for you at the consumer interface.

The new NorthTec course teaches students to understand how advertisements and products create the best appeal. You will learn about target markets, niche markets, and mass markets.

You will discover how to decide the best way to market a product or service, and the importance of establishing great branding.

You will also learn how to best communicate with buyers and market share and the all-important profit.

The paper has been approved as a course for the New Zealand Diploma in Business and credits go towards the Bachelor of Applied Management Degree, also offered at NorthTec.

For more information about NorthTec’s Business programme and the new buyer behaviour course, contact us on 0800 162 100 or visit www.northtec.ac.nz


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cricket: Dramatic Win Puts Black Caps In Finals

In Parliament: When Parliament resumed at 2pm the House passed a motion on a voice vote admiring the performance of the New Zealand cricket team in last night’s World Cup semi-final and wishing them well for the final on the weekend. More>>

ALSO:

Moon Shot/Kills Switch: The X Factor Judges Removed

MediaWorks has today decided that Natalia Kills and Willie Moon are no longer suitable to judge The X Factor and have removed them from the show. MediaWorks CEO, Mark Weldon, said that last night on The X Factor both Kills and Moon made comments that were completely unacceptable. More>>

ALSO:

Tessa Nichol: Up Up & Away In The Wairarapa

It’s an overcast morning in the Wairarapa but the mood on the ground in Carterton’s Carrington Park is anything but grey. More than 20 hot air balloons are getting ready to take off into the cloudy sky to mark the start of this year’s Wairarapa Balloon Festival. More>>

Golden Shears: Scotsman Wins Golden Shears Open Final

A Scottish shearer who settled in New Zealand to farm in Taranaki has become the first shearer from overseas to win the Golden Shears Open Shearing Championship. More>>

ALSO:

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news