Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


New Zealand’s fragile food safety reputation in China

Wednesday, March 19, 2014
New Zealand’s fragile food safety reputation in China

A consumer confidence survey suggests Prime Minister John Key will have plenty of work to do to rebuild trust in New Zealand dairy products during his current visit to China.

The survey, conducted by Massey University in the Northwest city of Lanzhou, shows New Zealand food products were regarded as carrying a greater food safety risk than foods from many other countries.

Some 28 per cent of the 531 participants rated New Zealand dairy products ‘not very safe’. This is a significantly higher percentage than products from Australia (14.8 per cent), Canada (14.8 per cent), United States, 13.2 per cent) and the European Union (12.5 per cent).

The survey was conducted in October last year, two months after Fonterra’s botulism scare that sparked a global recall of infant formula, but turned out to be a false alarm.

Massey University Professor of Food Safety and Microbiology, Steve Flint, says this is likely to have influenced the results.

“If this is true, then this demonstrates the power of media publicity in influencing people’s trust in food safety,” Professor Flint says.

He says it will be important for Prime Minister John Key to generate positive media coverage within China as he seeks to restore confidence in New Zealand’s dairy exports during his visit.

“In New Zealand we pride ourselves on our reputation as a provider of safe food to the world. Our economy is based on this reputation.

“China is one of our biggest export markets and we have long been of the opinion that the Chinese trust New Zealand products. If this is not the case, then we have to reassess our international standing when it comes to how our customers view the safety of our food.”

Chinese Ambassador to New Zealand Wang Luton recently said New Zealand accounted for 70 per cent of China’s imported dairy products.

Professor Flint says they hope to conduct a similar survey in the future to determine how New Zealand’s reputation as a trusted supplier of food is trending in China.

CountryNot very safeVery safeTotal (N=100%)Don’t know (N) (percent of total sample)
European Union12.5%87.6%(409)(120) (22.6%)
United States13.2%86.9%(442)(86) (16.2%)
Australia14.8%85.1%(403)(126) (23.7%)
Canada14.8%85.3%(367)(160) (30.1%)
New Zealand28.1%71.9%(428)(99) (18.6%)
China64.9%35.1%(507)(21) (4.05%)

TABLE 1 Consumer confidence in dairy products originating from different regions

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

Scoop Review Of Books: The Stolen Island: Searching for ‘Ata by Scott Hamilton

Reviewed by Michael Horowitz
Located even further south than temperate Noumea, Tonga’s tiny island of ‘Ata might have become the jewel of the kingdom’s burgeoning tourist industry. Imagine a Tongan resort that would not only be mild in winter, but pleasant in summer. More>>

Reviewed by Michael Horowitz
Located even further south than temperate Noumea, Tonga’s tiny island of ‘Ata might have become the jewel of the kingdom’s burgeoning tourist industry. Imagine a Tongan resort that would not only be mild in winter, but pleasant in summer. More>>

Scoop Review Of Books: No Pretence. No Bullshit. Fine Poem.

John Dickson doesn’t publish much; never has. Indeed, this new collection is his first such in 18 years. As he wryly and dryly states,

I’ve published two slim volumes, and spent all
My time working on the next.
(from Wasp p.67) More>>

Scoop Review of Books: Extraordinary Anywhere: Essays On Place From Aotearoa NZ

The New Zealand landscape undoubtedly is very beautiful, but so is the British one, and my attachment to this country is much more about some particular places, and the memories and emotions that in them combine, than it is about the landscape as a whole. More>>

Canonisation Fodder: Suzanne Aubert Declared ‘Venerable’

Suzanne Aubert, the founder of the Sisters of Compassion New Zealand’s home grown order of Sisters, has been declared ‘venerable’, a major milestone on the path to sainthood in the Catholic Church. More>>

“I Have Not Performed Well Enough”: Ernie Merrick Leaving Wellington Phoenix

Ernie Merrick has stepped down from his position as Wellington Phoenix FC Head Coach. The club would like to thank Ernie for his contribution to Wellington Phoenix and wish him all the best in his future endeavours. More>>

Ray Columbus: NZ Music Icon Passes Away

60s New Zealand music Icon Ray Columbus has passed away peacefully at his home north of Auckland... Ray Columbus enjoyed more than three decades at the top of NZ entertainment as a singer, songwriter, bandleader, music manager and TV star. More>>

Review: Bernard Herrmann's Scores For 'Vertigo' & 'Psycho'

Howard Davis: The NZSO's adventurousness was richly-rewarded, as the deeply appreciative Wellington audience was given the opportunity not only to see a couple of Alfred Hitchcock's greatest films, but also to hear fine renditions of two of Bernard Herrmann's most accomplished film scores. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news