Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


New Zealand’s fragile food safety reputation in China

Wednesday, March 19, 2014
New Zealand’s fragile food safety reputation in China

A consumer confidence survey suggests Prime Minister John Key will have plenty of work to do to rebuild trust in New Zealand dairy products during his current visit to China.

The survey, conducted by Massey University in the Northwest city of Lanzhou, shows New Zealand food products were regarded as carrying a greater food safety risk than foods from many other countries.

Some 28 per cent of the 531 participants rated New Zealand dairy products ‘not very safe’. This is a significantly higher percentage than products from Australia (14.8 per cent), Canada (14.8 per cent), United States, 13.2 per cent) and the European Union (12.5 per cent).

The survey was conducted in October last year, two months after Fonterra’s botulism scare that sparked a global recall of infant formula, but turned out to be a false alarm.

Massey University Professor of Food Safety and Microbiology, Steve Flint, says this is likely to have influenced the results.

“If this is true, then this demonstrates the power of media publicity in influencing people’s trust in food safety,” Professor Flint says.

He says it will be important for Prime Minister John Key to generate positive media coverage within China as he seeks to restore confidence in New Zealand’s dairy exports during his visit.

“In New Zealand we pride ourselves on our reputation as a provider of safe food to the world. Our economy is based on this reputation.

“China is one of our biggest export markets and we have long been of the opinion that the Chinese trust New Zealand products. If this is not the case, then we have to reassess our international standing when it comes to how our customers view the safety of our food.”

Chinese Ambassador to New Zealand Wang Luton recently said New Zealand accounted for 70 per cent of China’s imported dairy products.

Professor Flint says they hope to conduct a similar survey in the future to determine how New Zealand’s reputation as a trusted supplier of food is trending in China.

CountryNot very safeVery safeTotal (N=100%)Don’t know (N) (percent of total sample)
European Union12.5%87.6%(409)(120) (22.6%)
United States13.2%86.9%(442)(86) (16.2%)
Australia14.8%85.1%(403)(126) (23.7%)
Canada14.8%85.3%(367)(160) (30.1%)
New Zealand28.1%71.9%(428)(99) (18.6%)
China64.9%35.1%(507)(21) (4.05%)

TABLE 1 Consumer confidence in dairy products originating from different regions

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Super Rugby: Parade To Celebrate Highlanders’ Win

The Dunedin City Council is urging people to come along on Monday to congratulate the team on its win in Wellington tonight. The Highlanders will leave from outside the Dental School at midday. More>>

ALSO:

Album Review: Donnie Trumpet And The Social Experiments: Surf

Chance the Rapper is one of my favourite rappers of the last couple years. He bought a uniquely fucked up, acid sound with his debut Acid Rap which has demonstrably influenced others including ILoveMakonnen and A$AP Rocky. It’s remarkable that, at such a ... More>>

Photos: Inside The Christchurch Arts Centre Rebuild

Lady Pippa Blake visited Christchurch Arts Centre chief executive André Lovatt, a 2015 recipient of the Blake Leader Awards. The award celebrated Lovatt’s leadership in New Zealand and hisand dedication to the restoration of the Arts Centre. More>>

Running Them Up The Flagpole: Web Tool Lets Public Determine New Zealand Flag

A School of Design master’s student is challenging the flag selection process by devising a web tool that allows the public to feed their views back in a way, he says, the current government process does not. More>>

ALSO:

Survey: ‘The Arts Make My Life Better’: New Zealanders

New Zealanders are creative people who believe being involved in the arts makes their lives better and their communities stronger. Nine out of ten adult New Zealanders (88%) agree the arts are good for them and eight out of ten (82%) agree that the arts help to improve New Zealand society. More>>

ALSO:

Wellington.Scoop: Reprieve For Te Papa Press

Following its review of the role of Te Papa Press, Te Papa has committed to continue publishing books during the museum’s redevelopment, Chief Executive Rick Ellis announced yesterday. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news