Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

New Zealand’s fragile food safety reputation in China

Wednesday, March 19, 2014
New Zealand’s fragile food safety reputation in China

A consumer confidence survey suggests Prime Minister John Key will have plenty of work to do to rebuild trust in New Zealand dairy products during his current visit to China.

The survey, conducted by Massey University in the Northwest city of Lanzhou, shows New Zealand food products were regarded as carrying a greater food safety risk than foods from many other countries.

Some 28 per cent of the 531 participants rated New Zealand dairy products ‘not very safe’. This is a significantly higher percentage than products from Australia (14.8 per cent), Canada (14.8 per cent), United States, 13.2 per cent) and the European Union (12.5 per cent).

The survey was conducted in October last year, two months after Fonterra’s botulism scare that sparked a global recall of infant formula, but turned out to be a false alarm.

Massey University Professor of Food Safety and Microbiology, Steve Flint, says this is likely to have influenced the results.

“If this is true, then this demonstrates the power of media publicity in influencing people’s trust in food safety,” Professor Flint says.

He says it will be important for Prime Minister John Key to generate positive media coverage within China as he seeks to restore confidence in New Zealand’s dairy exports during his visit.

“In New Zealand we pride ourselves on our reputation as a provider of safe food to the world. Our economy is based on this reputation.

“China is one of our biggest export markets and we have long been of the opinion that the Chinese trust New Zealand products. If this is not the case, then we have to reassess our international standing when it comes to how our customers view the safety of our food.”

Chinese Ambassador to New Zealand Wang Luton recently said New Zealand accounted for 70 per cent of China’s imported dairy products.

Professor Flint says they hope to conduct a similar survey in the future to determine how New Zealand’s reputation as a trusted supplier of food is trending in China.

CountryNot very safeVery safeTotal (N=100%)Don’t know (N) (percent of total sample)
European Union12.5%87.6%(409)(120) (22.6%)
United States13.2%86.9%(442)(86) (16.2%)
Australia14.8%85.1%(403)(126) (23.7%)
Canada14.8%85.3%(367)(160) (30.1%)
New Zealand28.1%71.9%(428)(99) (18.6%)
China64.9%35.1%(507)(21) (4.05%)

TABLE 1 Consumer confidence in dairy products originating from different regions

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Obituary: Whānau Announce The Passing Of Bruce Stewart QSM

Matua Bruce was an award-winning builder before he embarked on a journey to build Tapu Te Ranga Marae in 1974... He built Tapu Te Ranga Marae from recycled material with just $25 and a dream. More>>

ALSO:

Gordon Campbell: On The America’s Cup

The fact New Zealand now reigns supreme once again in the most sophisticated contest in the world’s most elite sport – yacht racing – can’t help but reflect the trajectory the country has been on since the 1980s... More>>

ALSO:

Howard Davis: Christopher Marlowe & 'The Tragedy Of Dr. Faustus'

Previous versions of 'The Devil's Pact' can be traced back to the fourth century, Marlowe deviated significantly by depicting his protagonist as unable to burn his books or repent to a merciful God in order to have his contract annulled... More>>

ALSO:

Gold For RNZ: Muslim Post-9/11 Series, Kim Hill Win In New York

The Radio New Zealand podcast series Public Enemy has won a gold award for excellence for its presenter, Mohamed Hassan, at the prestigious New York Festival Radio Awards announced in Manhattan today. RNZ National’s Saturday Morning host, Kim Hill, also received a gold award for Best Radio Personality. More>>

Human Rights Commission: Give Nothing To Racism

A campaign urging New Zealanders to give nothing to racism and refuse to spread intolerance has been launched by some of the country’s most well-known people. More>>

Louis Vuitton Series Win: Emirates Team NZ Will Challenge For The America’s Cup

By beating Artemis 5-2 they now take on Oracle Team USA in the America’s Cup match starting next weekend. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland