Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


New Zealand’s fragile food safety reputation in China

Wednesday, March 19, 2014
New Zealand’s fragile food safety reputation in China

A consumer confidence survey suggests Prime Minister John Key will have plenty of work to do to rebuild trust in New Zealand dairy products during his current visit to China.

The survey, conducted by Massey University in the Northwest city of Lanzhou, shows New Zealand food products were regarded as carrying a greater food safety risk than foods from many other countries.

Some 28 per cent of the 531 participants rated New Zealand dairy products ‘not very safe’. This is a significantly higher percentage than products from Australia (14.8 per cent), Canada (14.8 per cent), United States, 13.2 per cent) and the European Union (12.5 per cent).

The survey was conducted in October last year, two months after Fonterra’s botulism scare that sparked a global recall of infant formula, but turned out to be a false alarm.

Massey University Professor of Food Safety and Microbiology, Steve Flint, says this is likely to have influenced the results.

“If this is true, then this demonstrates the power of media publicity in influencing people’s trust in food safety,” Professor Flint says.

He says it will be important for Prime Minister John Key to generate positive media coverage within China as he seeks to restore confidence in New Zealand’s dairy exports during his visit.

“In New Zealand we pride ourselves on our reputation as a provider of safe food to the world. Our economy is based on this reputation.

“China is one of our biggest export markets and we have long been of the opinion that the Chinese trust New Zealand products. If this is not the case, then we have to reassess our international standing when it comes to how our customers view the safety of our food.”

Chinese Ambassador to New Zealand Wang Luton recently said New Zealand accounted for 70 per cent of China’s imported dairy products.

Professor Flint says they hope to conduct a similar survey in the future to determine how New Zealand’s reputation as a trusted supplier of food is trending in China.

CountryNot very safeVery safeTotal (N=100%)Don’t know (N) (percent of total sample)
European Union12.5%87.6%(409)(120) (22.6%)
United States13.2%86.9%(442)(86) (16.2%)
Australia14.8%85.1%(403)(126) (23.7%)
Canada14.8%85.3%(367)(160) (30.1%)
New Zealand28.1%71.9%(428)(99) (18.6%)
China64.9%35.1%(507)(21) (4.05%)

TABLE 1 Consumer confidence in dairy products originating from different regions

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Werewolf: Music Criticism As A Dating Metaphor

Music criticism can be just another form of consumer advic... Yet ever since pop music criticism first entered the media mainstream it has played a wider role, too. Rather than a decree with a numerical score attached, this kind of criticism functions more like travel notes. A conversation, even a form of seduction. More>>

ALSO:

Scoop Review Of Books: Rushing For Gold

The first section focuses particularly on the Victorian connections – commercial, legal, mining and personal, including migration statistics. But for me the most interesting chapters were in the middle sections about the people of the goldfields. More>>

Comedy Festival Review: VOTE BATT

The political campaigning in the US over the last eight months or so has provided a stark insight into how far political candidates are willing to go. This background came into focus as “former comedian” – now politician – Tim Batt ushered people up into the front seats, passing out badges and taking photographs with his not entirely adoring public... More>>

HRH QEII's 90th: New Zealand Post Birthday Stamps Fit For A Queen

New Zealand Post is celebrating the Queen’s 90th birthday with a special series of stamps and a limited edition silver coin. The Queen was born on 21 April 1926. To mark her birthday, New Zealand Post has produced ‘lenticular’ or moving stamps that feature nine different images of the Queen on just three stamps. More>>

ALSO:

Anzac Day: A Time To Stand Against Hatred

The Human Rights Commission says ANZAC Day is a time for New Zealanders to remember those things our grandparents stood for and stand up against intolerance and prejudice. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news