Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Friends key to healthy drinking habits among young people

Friends the key to healthy drinking habits among young people

March 24, 2014

Friends, not parents, are the key to encouraging healthy drinking habits among young people, University of Canterbury (UC) research shows.

The research by marketing masters student, Sarah Pratt, looked at different ways to discourage binge drinking among young university students.

"We looked at whether different people are more effective at discouraging students from binge drinking and whether binge drinking was more prevalent on different occasions.

"Advertisements were created showing people with different relationships to the participants telling them to stop drinking on a night out.

"The results showed that when students weren’t able to relate to an advertisement, then no one was able to positively influence a young person to stop drinking excessively, regardless of how close their relationship was to the student.

"A bartender was equally effective as a person's best friend or parent. Our results show that a strategy of taking care of friends by telling them when to stop drinking on a night out is an ineffective solution. Greater steps should be taken to ensure discussions are had prior to going drinking," Pratt says.

The research also found binge drinking was more socially acceptable at a 21st birthday party than on a normal Friday night out drinking.

However, the acceptability of binge drinking on a Friday night was still high enough to warrant concern, given its more regular occurrence compared to a one off drinking event, like a 21st.

Associate Professor Ekant Veer, who supervised the research, says the study showed that people who took part in the study reported significantly lower attitudes towards binge drinking, but this did not necessarily translate into decreased likelihood of binge-drinking.

"Those who reported a negative attitude towards alcohol over-consumption reported a heightened liking of alcohol, just not in excessive amounts.

"Those who related heavily to the advertisements reported feeling more influenced by their best friends, rather than their parent. This is indicative of young people changing where they derive knowledge and ideas from - away from their parents and more closely aligned with their peer group.

"This could be an indication that being told not to drink any more by one's mother is seen as patronising and reflective of a relationship that a young person is no longer wishing to be associated with, compared with a best friend who participants felt more positively towards.

"It also reflects the ongoing trend away from punitive fear based appeals in social advertising messages, whereby an authority figure presents a less desirable advocate for healthy behaviour compared to peers.

"Trying to stop someone binge drinking while partying is not an effective method of curbing binge drinking behaviour. We recommend that more effort be put on having these discussions with people before going out, preferably by peers, rather than authority figures.

"Groups such as Students Against Driving Drunk (SADD) may continue to be a more important group than parents in driving young people's drinking behaviour," Associate Professor Veer says.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: No Pretence. No Bullshit. Fine Poem.

John Dickson doesn’t publish much; never has. Indeed, this new collection is his first such in 18 years. As he wryly and dryly states,

I’ve published two slim volumes, and spent all
My time working on the next.
(from Wasp p.67) More>>

Scoop Review of Books: Extraordinary Anywhere: Essays On Place From Aotearoa NZ

The New Zealand landscape undoubtedly is very beautiful, but so is the British one, and my attachment to this country is much more about some particular places, and the memories and emotions that in them combine, than it is about the landscape as a whole. More>>

Canonisation Fodder: Suzanne Aubert Declared ‘Venerable’

Suzanne Aubert, the founder of the Sisters of Compassion New Zealand’s home grown order of Sisters, has been declared ‘venerable’, a major milestone on the path to sainthood in the Catholic Church. More>>

“I Have Not Performed Well Enough”: Ernie Merrick Leaving Wellington Phoenix

Ernie Merrick has stepped down from his position as Wellington Phoenix FC Head Coach. The club would like to thank Ernie for his contribution to Wellington Phoenix and wish him all the best in his future endeavours. More>>

Ray Columbus: NZ Music Icon Passes Away

60s New Zealand music Icon Ray Columbus has passed away peacefully at his home north of Auckland... Ray Columbus enjoyed more than three decades at the top of NZ entertainment as a singer, songwriter, bandleader, music manager and TV star. More>>

Review: Bernard Herrmann's Scores For 'Vertigo' & 'Psycho'

Howard Davis: The NZSO's adventurousness was richly-rewarded, as the deeply appreciative Wellington audience was given the opportunity not only to see a couple of Alfred Hitchcock's greatest films, but also to hear fine renditions of two of Bernard Herrmann's most accomplished film scores. More>>

ALSO:

Gordon Campbell: On Leonard Cohen

If Bob Dylan owned the 1960s, Leonard Cohen was an inescapable presence during the early 1970s period, pre-disco and pre-punk. More>>

ALSO:

Scoop Review Of Books: Pick And Camera

Through the eyes of a miner – the photography of Joseph Divis: The occupations of miner and photographer are seldom combined. The conjunction must have been very rare indeed in the era before hand-held cameras, high-speed film and flashlights More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news