Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Friends key to healthy drinking habits among young people

Friends the key to healthy drinking habits among young people

March 24, 2014

Friends, not parents, are the key to encouraging healthy drinking habits among young people, University of Canterbury (UC) research shows.

The research by marketing masters student, Sarah Pratt, looked at different ways to discourage binge drinking among young university students.

"We looked at whether different people are more effective at discouraging students from binge drinking and whether binge drinking was more prevalent on different occasions.

"Advertisements were created showing people with different relationships to the participants telling them to stop drinking on a night out.

"The results showed that when students weren’t able to relate to an advertisement, then no one was able to positively influence a young person to stop drinking excessively, regardless of how close their relationship was to the student.

"A bartender was equally effective as a person's best friend or parent. Our results show that a strategy of taking care of friends by telling them when to stop drinking on a night out is an ineffective solution. Greater steps should be taken to ensure discussions are had prior to going drinking," Pratt says.

The research also found binge drinking was more socially acceptable at a 21st birthday party than on a normal Friday night out drinking.

However, the acceptability of binge drinking on a Friday night was still high enough to warrant concern, given its more regular occurrence compared to a one off drinking event, like a 21st.

Associate Professor Ekant Veer, who supervised the research, says the study showed that people who took part in the study reported significantly lower attitudes towards binge drinking, but this did not necessarily translate into decreased likelihood of binge-drinking.

"Those who reported a negative attitude towards alcohol over-consumption reported a heightened liking of alcohol, just not in excessive amounts.

"Those who related heavily to the advertisements reported feeling more influenced by their best friends, rather than their parent. This is indicative of young people changing where they derive knowledge and ideas from - away from their parents and more closely aligned with their peer group.

"This could be an indication that being told not to drink any more by one's mother is seen as patronising and reflective of a relationship that a young person is no longer wishing to be associated with, compared with a best friend who participants felt more positively towards.

"It also reflects the ongoing trend away from punitive fear based appeals in social advertising messages, whereby an authority figure presents a less desirable advocate for healthy behaviour compared to peers.

"Trying to stop someone binge drinking while partying is not an effective method of curbing binge drinking behaviour. We recommend that more effort be put on having these discussions with people before going out, preferably by peers, rather than authority figures.

"Groups such as Students Against Driving Drunk (SADD) may continue to be a more important group than parents in driving young people's drinking behaviour," Associate Professor Veer says.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: “Salute” By Royal New Zealand Ballet In Wellington

The Royal New Zealand Ballet performed “Salute” for a final time in Wellington on Sunday night, and it was nothing short of spectacular. More>>

ALSO:

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news