Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Wine, architecture and the tourism experience

23 July 2014

Wine, architecture and the tourism experience

Architecture is a key factor in the creation of food and wine tourism experiences say researchers at Victoria University of Wellington.

Dr Julia Albrecht from the School of Management and Tobias Danielmeier from the School of Architecture are working together to understand the interrelationship between architecture, and the way people experience hospitality spaces, such as wineries.

Dr Albrecht, a senior lecturer in tourism management, says wineries have only become destinations for visitors in the last 30 years, changing the way they function and look.

“For example, a winery in Marlborough has built a Tuscany-like tower structure which is only for the benefit of visitors—it doesn’t have any function to how the wine is made, stored, or anything else to do with the product,” she says.

The researchers are interested in what architecture can add in terms of value to the visitor experience. Mr Danielmeier, a senior lecturer in architecture, says although people know it’s set up to look and feel a certain way, they visit and have a good time.

“Some architects have even gone beyond what you’d expect them to do, for example, designing things like cutlery and plates as well,” he says. “The question is, do you need to build something authentic in order for people to have fun?”

The researchers will present their findings at a free talk during Visa Wellington On a Plate in August, discussing the possible futures of winery visitations. The talk will be based on their chapter in a forthcoming book titled The Future of Food Tourism, co-edited by Dr Albrecht and Dr Ian Yeoman, an associate professor in Victoria’s School of Management.

They will also provide a historical perspective of culinary experiences and architecture more generally, looking at how the tastes of various times has been reflected not only in the food, but also in the buildings.

“The enjoyment of food has a long relationship with the spatial component attached to it. We’re interested in the performance of design and how it’s used to add value,” says Mr Danielmeier.

“The relevance of architecture, and spatial experience more generally, is vastly underestimated. Where a product is experienced is rarely thought about, and wineries are just one example of that. This is where potential linkages to architecture research can enrich tourism product development,” says Dr Albrecht.

For more information about Wellington On a Plate visit www.wellingtononaplate.com/events/architecture-and-culinary-experiences/.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Education
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news