Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Wine, architecture and the tourism experience

23 July 2014

Wine, architecture and the tourism experience

Architecture is a key factor in the creation of food and wine tourism experiences say researchers at Victoria University of Wellington.

Dr Julia Albrecht from the School of Management and Tobias Danielmeier from the School of Architecture are working together to understand the interrelationship between architecture, and the way people experience hospitality spaces, such as wineries.

Dr Albrecht, a senior lecturer in tourism management, says wineries have only become destinations for visitors in the last 30 years, changing the way they function and look.

“For example, a winery in Marlborough has built a Tuscany-like tower structure which is only for the benefit of visitors—it doesn’t have any function to how the wine is made, stored, or anything else to do with the product,” she says.

The researchers are interested in what architecture can add in terms of value to the visitor experience. Mr Danielmeier, a senior lecturer in architecture, says although people know it’s set up to look and feel a certain way, they visit and have a good time.

“Some architects have even gone beyond what you’d expect them to do, for example, designing things like cutlery and plates as well,” he says. “The question is, do you need to build something authentic in order for people to have fun?”

The researchers will present their findings at a free talk during Visa Wellington On a Plate in August, discussing the possible futures of winery visitations. The talk will be based on their chapter in a forthcoming book titled The Future of Food Tourism, co-edited by Dr Albrecht and Dr Ian Yeoman, an associate professor in Victoria’s School of Management.

They will also provide a historical perspective of culinary experiences and architecture more generally, looking at how the tastes of various times has been reflected not only in the food, but also in the buildings.

“The enjoyment of food has a long relationship with the spatial component attached to it. We’re interested in the performance of design and how it’s used to add value,” says Mr Danielmeier.

“The relevance of architecture, and spatial experience more generally, is vastly underestimated. Where a product is experienced is rarely thought about, and wineries are just one example of that. This is where potential linkages to architecture research can enrich tourism product development,” says Dr Albrecht.

For more information about Wellington On a Plate visit www.wellingtononaplate.com/events/architecture-and-culinary-experiences/.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Review: Howard Davis On Olivier Assayas' 'Personal Shopper'

Olivier Assayas’ Personal Shopper is stylish, mysterious, and very strange indeed. It manages to be both ghost story and suspense thriller, yet also a portrait of numbed loneliness and ennui , held together by an peculiarly inexpressive performance from ... More>>

Howard Davis: Never Too Old To Rock & Roll - Jethro Tull

As Greil Marcus recently observed in an NYRB review of Robbie Robertson's autobiographical Testimony, in rock and roll there is always an origin story. In the case of Jethro Tull founder Ian Anderson, he claims to have been influenced by his father's big band and jazz record collections and the emergence of rock music in the 1950s, but became disenchanted with the "show biz" style of early US stars like Elvis Presley... More>>

October: Alice Cooper Returns To NZ

It was March 1977 when Alice Cooper undertook his first ever concert tour of New Zealand – and broke attendance records. 40 years on and this revered entertainer continues to surprise and exude danger at every turn, thrilling audiences globally! More>>

ALSO:

Howard Davis Review: The Contemporary Relevance Of Denial

Denial has all the hallmarks of a riveting courtroom drama. Based on a 1996 British libel case that author David Irving brought against Lipstadt, the movie has been criticized as flat and stagey, but it nonetheless conveys a visceral clarity of vision and sense of overwhelming urgency. More>>

Obituary: John Clarke Dies Aged 68

Andrew Little: “I grew up with Fred Dagg and I am devastated by John Clarke’s death. He taught us to laugh at ourselves and more importantly laugh at our politicians.” More>>

ALSO:

Howard Davis: Colin McCahon's 'on Going Out With The Tide'

Curated by Wystan Curnow and Robert Leonard, On Going Out with the Tide features major works that have been assembled from public and private collections across New Zealand and Australia. It focusses on McCahon’s evolving engagement with Māori subjects and themes, ranging from early treatments of koru imagery to later history paintings which refer to Māori prophets and investigate land-rights issues. More>>

Howard Davis: Rodger Fox Gets Out The Funk

By now a living New Zealand legend, band leader and trombonist Rodger Fox has performed with some of the biggest names in the jazz business, including Louie Bellson, Bill Reichenbach, Chuck Findley, Randy Crawford, Bobby Shew, Lanny Morgan, Bruce Paulson, Diane Schuur, Arturo Sandoval, David Clayton-Thomas, and Joe Williams, to name only a few. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news