Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Wine, architecture and the tourism experience

23 July 2014

Wine, architecture and the tourism experience

Architecture is a key factor in the creation of food and wine tourism experiences say researchers at Victoria University of Wellington.

Dr Julia Albrecht from the School of Management and Tobias Danielmeier from the School of Architecture are working together to understand the interrelationship between architecture, and the way people experience hospitality spaces, such as wineries.

Dr Albrecht, a senior lecturer in tourism management, says wineries have only become destinations for visitors in the last 30 years, changing the way they function and look.

“For example, a winery in Marlborough has built a Tuscany-like tower structure which is only for the benefit of visitors—it doesn’t have any function to how the wine is made, stored, or anything else to do with the product,” she says.

The researchers are interested in what architecture can add in terms of value to the visitor experience. Mr Danielmeier, a senior lecturer in architecture, says although people know it’s set up to look and feel a certain way, they visit and have a good time.

“Some architects have even gone beyond what you’d expect them to do, for example, designing things like cutlery and plates as well,” he says. “The question is, do you need to build something authentic in order for people to have fun?”

The researchers will present their findings at a free talk during Visa Wellington On a Plate in August, discussing the possible futures of winery visitations. The talk will be based on their chapter in a forthcoming book titled The Future of Food Tourism, co-edited by Dr Albrecht and Dr Ian Yeoman, an associate professor in Victoria’s School of Management.

They will also provide a historical perspective of culinary experiences and architecture more generally, looking at how the tastes of various times has been reflected not only in the food, but also in the buildings.

“The enjoyment of food has a long relationship with the spatial component attached to it. We’re interested in the performance of design and how it’s used to add value,” says Mr Danielmeier.

“The relevance of architecture, and spatial experience more generally, is vastly underestimated. Where a product is experienced is rarely thought about, and wineries are just one example of that. This is where potential linkages to architecture research can enrich tourism product development,” says Dr Albrecht.

For more information about Wellington On a Plate visit www.wellingtononaplate.com/events/architecture-and-culinary-experiences/.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

Theatre: The F Word: Sex Without The 'ism'

Sex without the 'ism' Okay, so the sexes are equal in the eyes of the law. What the F happens now? More>>

Scoop Review Of Books: Don’t Eat The Fish

On 'The Catch' by Michael Field What the ecologically edible lists don’t appear to take into account – and they should – is slavery... It’s not an easy read, but it’s definitely near the top of my listicle of “5 Political Books You Must Read This Year”. More>>

ALSO:

Caracals: Small Cats With Big Ears Arrive At Wellington Zoo

Visitors to Wellington Zoo will be able to see New Zealand’s first Caracals in the Zoo’s new Grassland Cats habitat, with a special visitor opening day on Saturday 27 September. More>>

ALSO:

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news