Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Canterbury student launches clothing label website

Canterbury university student launches clothing label website

July 31, 2014

A University of Canterbury international business and law student has launched a New Zealand clothing label website aimed at female rural wear, with the help of a university summer scholarship.

Fourth year student Hannah Port, with support from University of Canterbury’s student entrepreneur hub Innovators, has launched Hawthorn Country Design.

The clothing website is offering quality English-style country attire and accessories to customers worldwide. Port says her products have been carefully selected and designed with raw materials such as cashmere sourced from inner Mongolia, Ethiopian lamb leather and the mulberry silk to ensure quality garments.

``I have spent my whole life between the farm and Christchurch, and as time has gone on I have noticed that there are very few transitional casual options, particularly for women.

``New Zealand rural women’s wear is effectively a smaller version of the male counterparts. They are not overly feminine in shape or colour and therefore many rural women do not feel feminine on a daily basis, nor do they feel like they can wear farm clothes into town to meet friends.

``However, in England, rural wear for men and women is considerably more stylised and is acceptable in multiple situations. Men and women are being seen wearing Barbour quilted jackets and Hunter boots from on the farm to jobs in the city. There are even feature articles in UK magazines about bankers choosing to adopt the stylised rural look.

``Furthermore, this matter is becoming more relevant to people in places like Canterbury considering the rather dramatic outward shift into subdivisions and lifestyle blocks post-earthquakes.

``I wanted to import the English brands, but after realising many of their garments were made in China, it gave me the idea to find a short-run supplier in China to make the garments for Hawthorn.

``I won the university summer scholarship late last year which was amazing because it allowed me to spend all summer working on this venture. Mum and I went to a buying fair in Hong Kong.

``University Innovators manager Dr Rachel Wright was a great coordinator and gave me help and advice throughout the scholarship programme. She also set up various meetings to discuss business with established business owners and also introduced me to my mentor for the programme, Dr Nigel Johnson.

``He was supportive and helped hone my ideas - particularly as I moved from wanting to import to establishing my own brand. He is an expert in textiles and so we had many a fascinating conversation about silk and cashmere fibres.

``The products are very much multi-seasonal which is fantastic for life in New Zealand, where we all know the weather is not always as the season dictates.’’

Dr Wright says Port is one of a string of student entrepreneurs at Canterbury who are expanding their ideas and growing them into commercial ventures.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Album Review And Rap Beefs: Tame Impala, Currents.

Tame Impala’s new album Currents has one of the hallmarks of an enduring album. At first listen it seems like good, if somewhat ordinary, pop but as you go back more and more layers unravel revealing deeply rich, expertly crafted songs. More>>

Flagging Enthusiasm: Gareth Morgan Announces Winner Of $20k Flag Competition

The winner of the Morgan Foundation’s $20,000 flag competition is “Wā kāinga / Home”, designed by Auckland based Studio Alexander. Economist and philanthropist Gareth Morgan set up the competition because he had strong views on what the flag should represent but he couldn’t draw one himself. More>>

ALSO:

Books: The Lawson Quins Tell Their Incredible Story

They could have been any family of six children – except that five of them were born at once. It will come as a shock to many older New Zealanders to realise that Saturday July 25 is the Lawson quintuplets’ 50th birthday. More>>

Scoop Review Of Books: Wartime Women

Coinciding as it does with the movie Imitation Game which focusses on Alan Turing breaking the Enigma code in Hut 6 at Bletchley Park (“BP”), this book is likely to attract a wide readership. It deserves to do so, as it illustrates that BP was very much more than Turing and his colleagues. More>>

Maori Language Commission: Te Wiki O Te Reo Māori 2015

The theme for Māori Language Week 27 July – 2 August 2015 is ‘Whāngaihia te Reo ki ngā Mātua’ ‘Nurture the language in parents’. It aims to encourage and support every day Māori language use for parents and caregivers with children” says Acting Chief Executive Tuehu Harris.. More>>

ALSO:

Live Music: Earl Sweatshirt Plays To Sold Out Bodega

The hyped sell-out crowd had already packed themselves as close as they could get to the stage before Earl came on. The smell of weed, sweat and beer filled Bodega – more debauched sauna than bar by this point. When he arrived on stage the screaming ... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news