Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


British expert first to hold Sir Stephen Tindall chair

MEDIA RELEASE

Tuesday August 26, 2014

British retail expert first to hold Sir Stephen Tindall chair

Massey University has recruited a British retailing and consumer behaviour expert to lead its new retail degree programme. Associate Professor Jonathan Elms will be the first academic to hold the Sir Stephen Tindall Chair in Retail Management, which is funded by The Warehouse Group.

The Bachelor of Business and Retail Management, New Zealand’s first degree focused solely on the retail sector, will open for enrolments on October 1 after gaining approval from the Committee on University Academic Programmes last month.

Dr Elms is currently based at the University of Stirling’s Institute for Retail Studies and directs its retail degree in the United Kingdom and Singapore. He says he is excited by his move to New Zealand and the prospect of leading an innovative and industry-relevant programme.

“Massey’s Bachelor of Retail and Business Management is unique and a significant achievement: a robust, theoretically underpinned academic degree with a strong practical focus,” he says.

“Developed in partnership with some of New Zealand’s best-known and respected retailers, the programme will prepare graduates to be effective retail managers and future leaders who are critical thinkers and problem solvers.”

The Warehouse Group Chief Executive Mark Powell says retail makes a very rewarding and fulfilling career and that the new degree provides structure and framework to succeed in a challenging and complex industry that demands skills ranging from logistics and management to IT and marketing.

“To coincide with the launch of the Bachelor of Business and Retail Management degree, we have announced a scholarship programme to support our team members to further develop their careers in retail. In 2015 we will offer fully funded study scholarships to a significant number of TW Group team members. Massey University’s ability to offer distance learning means that team members based at stores and sites anywhere in New Zealand can participate,” says Mr Powell.

Dr Elms will bring an international perspective to the issues faced by New Zealand retailers and says his teaching and research priorities will focus on the key trends of innovation and sustainability.

“Retailers need to constantly innovate to ensure their offer remains competitive and attracts new and loyal customers. New customer touch points, store formats and technologies mean the retail landscape is constantly changing. Retailers need to keep up with those changes and be able to adapt fast,” Dr Elms says.

“Retail is New Zealand’s second largest employment sector but to professionalise and raise its appeal as a desirable and rewarding career choice, retailers must be seen as good, ethical employers who also adopt sustainable practices across all their activities.”

TW Group has undergone significant reshaping in the last two years as it seeks to innovate and modernise in the face of a fast evolving retail landscape, with a particular focus on multichannel retailing enabling customers to shop anywhere, any way.

Mr Powell says key changes taking place include the rise of digital marketing and emerging new shopping habits of customers in the online space. “Everybody’s got a smartphone so marketing is changing, connection and interaction with the customer is changing and being truly multichannel is important.”

To discuss the trends shaping the future of the retail sector, Massey University’s College of Business will hold an interactive panel discussion – ‘The new frontiers of retail: Developing the capacity to survive and thrive’ – featuring both Dr Elms and The Warehouse Group Chief Executive Mark Powell.

Event details: The new frontiers of retail panel discussion
Date: Wednesday 27 August
Time: Drinks and networking from 6pm; Panel discussion starts at 6.30pm.
Venue: Student Central Lounge, Massey University Albany campus
Register at: https://masseyuni.wufoo.com/forms/the-new-frontiers-of-retail/

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Max Rashbrooke: Review - The NZSO And Nature

This was a lovely, varied concert with an obvious theme based on the natural world. It kicked off with Mendelssohn's sparkling Hebrides Overture, which had a wonderfully taut spring right from the start, and great colour from the woodwinds, especially the clarinets. More>>

Scoop Review Of Books: Q&A: Prue Hyman On ‘Hopes Dashed?’

For Scoop Review of Books, Alison McCulloch interviewed Prue Hyman about her new book, part of the BWB Texts series, Hopes Dashed? The Economics of Gender Inequality More>>

Gordon Campbell: On Chuck Berry (And James Comey, And Bill English)

Back when many people were still treating rock’n’roll as a passing fad – was calypso going to be the new thing? – Chuck Berry knew that it had changed popular music forever. What is even more astonishing is that this 30-ish black r&b musician from a middle class family in St Louis could manage to recreate the world of white teenagers, at a time when the very notion of a “teenager” had just been invented. More>>

Howard Davis Review:
The Baroque Fusion Of L'arpeggiata

Named after a toccata by German composer Girolamo Kapsberger, L'Arpeggiata produces its unmistakable sonority mainly from the resonance of plucked strings, creating a tightly-woven acoustic texture that is both idiosyncratic and immediately identifiable. Director Christina Pluhar engenders this distinctive tonality associated with the ensemble she founded in 2000 by inviting musicians and vocalists from around the world to collaborate on specific projects illuminated by her musicological research. More>>

African Masks And Sculpture: Attic Discovery On Display At Expressions Whirinaki

Ranging from masks studded with nails and shards of glass to statues laden with magical metal, the works are from ethnic groups in nine countries ranging from Ivory Coast to the Democratic Republic of the Congo. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news