News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Disk Demolition Derby Trucks Through Auckland CBD

Campaign launched to raise piracy awareness

More than 3,000 counterfeit computer games were dramatically demolished at the bottom of Queen Street at midday, marking the launch of a public anti-piracy campaign to curb the annual loss of an estimated $20-30 million to New Zealand's computer game industry.

Popular game characters Pikachu, Croc, and Mario were on site to help sweep the pirated games across the grounds of QEII Square in preparation for Auckland's first "Disk Demolition Derby," where a truck bulldozed over the computer games and another machine crunched the software to smithereens.

The demolition event is part of a larger anti-piracy programme that started earlier last year, when the Interactive Software Association of New Zealand (ISANZ) first gathered to address piracy issues facing their industry.

A private investigations company has been commissioned to help ISANZ combat counterfeit operations across the country and a hotline number is reserved for piracy leads (0800 COPY STOP).

"Since we hired the services of Auckland Investigations," says ISANZ President Mike Wynands, "we have noticed a sizeable drop in the number of people openly selling pirated games, especially in 'buy and sell' publications."

More than 200 counterfeit operations have been closed down, and there have been six criminal convictions.

Today's event marks the start of the ISANZ public anti-piracy awareness campaign.

"We need to start making more noise that piracy is a serious problem in New Zealand, says ISANZ Executive Officer Garth Wyllie. "It is important that people realise that software piracy is a crime."

Criminal convictions, hefty fines and even jail terms can be the consequence. Piracy is also theft of intellectual property.

"But it's more than just the criminal aspect," says Garth. "Software piracy also harms honest consumers. Pirated software is often rife with viruses, defects, and can corrupt the hardware system used to play the games on. Some copied games don't even work at all, and there is no customer support for counterfeits!"

Counterfeit software operations can also support other forms of fraudulent behaviour. The Electronic Crime Group of the Auckland Regional Police say that pirated software is discovered during almost every investigation carried out involving computer fraud, security violations, or the distribution of pornography.

John Thackray of the Electronic Crime Group warns parents that counterfeit computer games can often come with objectionable images that are embedded on to the computer disk when the games are copied, especially if they have been downloaded from the internet.

The New Zealand computer game industry is worth an approximate $60 million. An additional $20-30 million is lost to piracy: a serious impact on this country's economy, through the loss of jobs and millions of dollars in tax revenue.

The debris from today's derby is being collected and put aside to be reused for an upcoming sculpture contest, where fine arts students are invited to create an artwork from the broken games that will serve to reinforce ISANZ' anti-piracy messages. The winning sculpture will tour a select group of retail stores that sell legitimate computer games. Interested contestants should contact ISANZ on (09) 367 0913.

##ENDS##

==>About ISANZ The Interactive Software Association of New Zealand are committed to supporting and protecting the intellectual property of New Zealand's computer game industry. Membership accounts for the large majority of the premium interactive game software sales in New Zealand. ISANZ is concerned about piracy, its impact on legitimate businesses, the economy and honest consumers. Administered by the Employers and Manufacturers Association (Northern), ISANZ can be contacted directly on (09) 367 0913.

Julie Landry Professional Public Relations (09) 979 2000 jlandry@ppr.com.au


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>

ALSO:

Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>

ALSO:

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news