News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Prescription Medicines Advertising Under Review

Direct To Consumer Advertising Of Prescription Medicines Under Review

A document that discusses future policy options for direct to consumer advertising (DTCA) of prescription medicines in New Zealand has been released today for consultation.

Direct-to-Consumer Advertising of Prescription Medicines in New Zealand - A Discussion Paper, seeks public comment on whether there should be changes to the current regime of DTCA of prescription medicines, and if so, what they could be. The review was instigated at the request of the Minister of Health.

Deputy Director General Personal and Family Health, David Lambie said we need to ensure that New Zealand has a DTCA policy that is in the best interest of New Zealand consumers, is safe, and as practicable and as cost effective as possible.

"This document outlines the current policy for DTCA of prescription medicines and provides a range of options on the future of DTCA. Pending the outcome of this process, the appropriateness of DTCA of over the counter products, both manufactured and natural, may be investigated."

New Zealand and the United States are the only industrialised countries that allow DTCA of prescription medicines. Expenditure in New Zealand on prescription and over the counter DTCA is estimated to be $48 million during 2000, an increased of 41.7 per cent on 1999. DTCA on prescription drugs was up 23.6 per cent in 2000 to around $17.9 million.

Submissions on the discussion document close February 14. A report is expected to be presented to the Minister of Health by late March.

A full copy of the discussion document can be found under publications on the Ministry of Health website


For more information contact: Selina Gentry, Media Advisor, ph: 04-496-2483 or 025-277-5411 Internet address:

Selina Gentry Media Liaison Communications DDI: 496 2483 Fax: 496 2010 Ministry of Health

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


City Of 100 Lovers: Multi-Million Dollar NZ Theatre Production To Launch

Produced in New Zealand, the $8Million budget, musical comedy, City of 100 Lovers, has been created for locals and tourists alike. More>>

Indycars: Dixon Wins Fifth US Championship

The New Zealand motor racing driver Scott Dixon has won the US Indycar championship for the fifth time. Dixon finished second in the final race of the season in Sonoma in California. More>>


Howard Davis Review: The Outsider Art of Tony Fomison

Among such gifted contemporaries as Bill Hammond, Tony de la Tour, and printmaker Jason Grieg, Fomison distinguished himself as highly idiosyncratic, and could have become wealthy, had not his demons prevented him from investing his income wisely. In his near monochrome oil painting on black hessian, he staked out a territory of morbid originality. More>>

Scoop Review Of Books: Immortal Love

The series has a wild-west tone with a steampunk vibe, so if you’re a fan of Joss Whedon’s Firefly or Joe Abercrombie’s Shattered Sea, then chances are you’ll enjoy this book. More>>

Howard Davis Review: The Trappings of Success - McQueen

This troubling documentary about the extraordinary life and untimely death of British fashion designer Alexander McQueen (1969 - 2010) is a cautionary tale of an extremely gifted, but self-destructive soul caught up in a business that chews up and spits out its creative talent. More>>

Anne Russell: On Nanette, And The Limitations Of Stories

Since many detractors fault Gadsby or other women for talking about their trauma publicly, Gadsby’s most ardent fans mistakenly perceive virtually any criticism of Nanette as misogynist. More>>



  • Wellington
  • Christchurch
  • Auckland