News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Back To School Means Watching Out For Kids

26 January 2001

ACC is reminding adults and children about how to keep safe and prevent injuries on the road during the back to school period.

“This is a potentially dangerous time, with children once again travelling to and from school. Often kids might lack knowledge or experience about road safety and this is an important time to remind parents of the dangers and to make sure their kids are ready for the journey to school”, Dr Keith McLea General Manager of ACC Injury Prevention said today.

From this Sunday press and radio advertisements will encourage children to wear their helmets, take care on their scooters, watch out for cars and not to play on the roads. Adults will also be reminded to watch out for kids on the road when they are driving.

Injury Prevention research shows children are unable to judge distance, speed and physical size in the same way adults can. This creates problems when they have to assess things like the time it takes to cross a road.

“You can’t rely on children to consistently behave in a safe way, that’s why ACC is also trying to equip them with safety information that they can understand.” Dr McLea said.

Primary Schools will soon be receiving a set of posters and stickers with key injury prevention messages. There will also be a kid’s colouring competition featuring the ‘Safe T’ character run through the press in the next few weeks.

This initiative is part of ACC’s ‘Mind that Child’ injury prevention campaign, which was launched last year. The campaign’s aim is to reduce injuries to children. Injury statistics show that every year over 15,000 children are injured so badly they’re admitted to hospital and over 100 children die.

Hospitals, heath providers and social agencies have now received the posters and booklets on child safety.

A further booklet on preventing injuries to under 5’s will soon be available through organisations such as Parent Centres.

“We’ve had great feedback on the material, especially from hospitals. They say it’s an interesting and colourful way to get the injury prevention messages across.” Dr McLea said.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news