News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

NZMA welcomes DTCA decision


FROM: Dr John Adams, NZMA Chairman

DATE: 14 August, 2001

SUBJECT: NZMA welcomes DTCA decision

The New Zealand Medical Association welcomes the decision by Health Minister Annette King to tighten the rules for direct-to-consumer advertising (DTCA) of pharmaceuticals.

The NZMA supports the Government's decision to strengthen the rules and regulations for DTCA, while continuing with industry self-regulation.

"DTCA offers some benefits, such as educating people about medical conditions, and treatment options," said NZMA Chairman Dr John Adams. "But there is also a potential for it to damage the patient/doctor relationship. We have heard reports of doctors being pressured by patients wanting medicines they have seen advertised, when there is no clinical need for them."

Dr Adams said most pharmaceutical companies, and the advertising and publishing communities, have taken a responsible approach to the self-regulation of DTCA.

"But some advertisements, particularly on television, have been excessively dramatic and emotional in style, and were aimed at persuading a vulnerable group to approach their doctors, in order to get them to prescribe the product.

"We will be pleased if this is no longer allowed. Pharmaceutical companies must stay within the spirit of the regulations, and not continually test the boundaries."

The NZMA is keen to consult with the Ministry of Health about possible changes to DTCA.

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Off The Hidden Path - Five Los Angeles Treasures (Part I)

The immense cultural diversity of LA provides an extraordinary variety of lifestyles and arhcitecture. Here are five 'hidden' destinations where the discerning traveller can appreciate and enjoy this unique and constantly evolving metropolis. More>>


City Of 100 Lovers: Multi-Million Dollar NZ Theatre Production To Launch

Produced in New Zealand with an $8 million budget, this musical comedy has been created with both locals and tourists in mind. More>>


Howard Davis Review: The Outsider Art of Tony Fomison

Among such gifted contemporaries as Bill Hammond, Tony de la Tour, and printmaker Jason Grieg, Fomison distinguished himself as highly idiosyncratic, and could have become wealthy, had not his demons prevented him from investing his income wisely. In his near monochrome oil painting on black hessian, he staked out a territory of morbid originality. More>>

Scoop Review Of Books: Immortal Love

The series has a wild-west tone with a steampunk vibe, so if you’re a fan of Joss Whedon’s Firefly or Joe Abercrombie’s Shattered Sea, then chances are you’ll enjoy this book. More>>

Howard Davis Review: The Trappings of Success - McQueen

This troubling documentary about the extraordinary life and untimely death of British fashion designer Alexander McQueen is a cautionary tale of an extremely gifted, but self-destructive soul caught up in a business that chews up and spits out its creative talent. More>>

Indycars: Dixon Wins Fifth US Championship

The New Zealand motor racing driver Scott Dixon has won the US Indycar championship for the fifth time, finishing second in the final race of the season in Sonoma, California. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland