News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Inappropriate Alcohol Supply By Parents Decreases

25 February 2002

Inappropriate Supply Of Alcohol By Parents To Their Teenagers Decreases After Community Campaign

Fewer parents supplied alcohol to their teenage children for unsupervised drinking after a campaign in Oamaru & Ashburton. The campaign, funded by ALAC ran between July and November last year.

The campaign, called Think before you buy under-18s drink discouraged adults from giving teenagers alcohol except to drink with adult supervision. Graphic newspaper advertisements, hourly radio announcements, notices in bottle shops, and other awareness raising methods were used in Ashburton and Oamaru during September and October.

According to Sandra Kirby, Manager Southern Region for the Alcohol Advisory Council (ALAC), “the campaign was developed because of growing concern about levels of binge drinking by young people.”

The campaign was evaluated by Kypri & Dean, a Dunedin-based research firm. Baseline surveys were completed in July by 872 secondary school students aged 15-17 and 748 parents of teenagers in Ashburton, Waitaki, and Clutha, a comparison district.

According to teenagers, 36% of parents in Ashburton and the Oamaru areas had provided alcohol for unsupervised drinking. The results of a follow-up survey conducted in November show that this decreased to 30%. In the same period there was no reduction in Clutha, where the campaign was not run.

“This result is impressive, considering the campaign lasted just six weeks. The communities deserve credit for embracing it so wholeheartedly” says Sandra Kirby of ALAC. She added “It is still of great concern to us that 30% of parents are providing their teenagers with alcohol inappropriately, and we have to look at ways of addressing this”.

The report revealed a discrepancy between parent and teenage reports of the supply of alcohol. In response to the same question answered by teenagers, only 1.9% of parents said they had given their teen alcohol for unsupervised drinking in the month before the baseline survey.

“We’ve seen this sort of discrepancy before,” says Ms Kirby. “It is possibly attributable to differences in what parents and teenagers understand ‘supervision’ to mean, and it may also be that parents were reluctant to admit they had inappropriately supplied their teenager with alcohol. It is really important that parents know whether there is appropriate adult supervision at events where alcohol is consumed”.

The Kypri & Dean report also revealed that in the month before the baseline survey, 16% of teenagers purchased alcohol from a bottle shop and 11% bought it in a pub or bar. “This is also a concern,” says Ms Kirby. “It’s essential that licensees and retailers act according to the law to ensure that minors do not get access to alcohol in this way.”

“Think before you buy under-18s drink looks very successful considering it was a brief, low-budget campaign,” says Kyp Kypri of Kypri & Dean. According to Kypri, “further research is needed to better understand where teenagers are obtaining large amounts of alcohol for binge drinking, but this work shows that such a campaign could be effective elsewhere in New Zealand if carefully adapted to communities as part of an overall strategy to reduce teenage drinking”.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news