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New Zealand Women Choose Adrenalin And Sports

4 April 2002

When it comes to the country’s most eligible men, New Zealand women have made it clear adrenalin and sports are what turn them on.

Just over a thousand women have voted for the country’s top bachelor from a list of twelve eligible men on the diet Coke website for women

Though close, the top three in order of eligibility were:

1. Mike Stewart (31), Queenstown-based entrepreneur who owns HQ NZ and Pure Adventure New Zealand.
2. Doug Howlett (24), All Black and Auckland Blues rugby player
3. Daniel Vettori (23), Hamilton-based TelstraClear Black Cap bowler

Coca-Cola Oceania spokeswoman, Alison Sykora, said that around a thousand women had cast their vote – nearly a third of the unique visitors to the website.

“diet Coke created for New Zealand women – it’s fun, informative and a bit controversial and I think the great response to our eligible men list shows the content is relevant and entertaining,” she said.

Stimulate’s eligible men list has not been without controversy. Wellington’s Evening Post newspaper launched its own search for local bachelors after the site’s list failed to include Wellington talent.

Overall, the site’s creators are happy to have scored a hit with online users. In less than a month since the website was launched, has had over 11,000 visits to the homepage and more than 3,000 unique users.

“stimulate is a great way for diet Coke to provide a relevant forum for local women and we’ll continue to include content that’s both entertaining and thought provoking,” said Sykora.


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