News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Sex In The City

3 May 2002

Four life-sized 'sperm' took the safe sex message to Auckland's CBD this week.

Passers-by at the University of Auckland and Queen Street were both surprised and entertained by the 'sperm' contingent, who were 'protesting' against Durex and the effectiveness of condoms.

The 'sperm' are part of a new campaign by Durex that brings the safe sex message to life in a unique and humorous way.

"Our new sperm character is fun and likeable, and is getting people talking about safe sex," says Victoria Potter, Durex New Zealand Manager. "We had a fantastic reception from the public when out on the street, as it's not everyday you see four six-foot tall sperm walking down the road."

New Zealand has notably high rates of sexually transmitted infections (STIs) and unwanted pregnancies. According to the 2001 Durex Global Sex Survey, only 36 per cent of New Zealanders use condoms to protect themselves against STIs and AIDS, and eight per cent use no form of protection at all.

"If we can convince more New Zealanders to practice safe sex with this humorous campaign then we have succeeded," she says.

The appearance of sperm in public is just one component of the larger safe sex campaign for Durex. The sperm character will be seen on television, posters, merchandise and in magazine advertisements. In addition, Durex is undertaking a comprehensive sampling campaign at dance parties and other youth-focused events.

Ends




© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis:
Entre-Deux-Guerres - Aldous Huxley's Crome Yellow - Pt I

Aldous Huxley's first novel, published in 1921, is a desiderium of a peculiarly English class of aristocrats and intellectuals who lived in an era that withered away a century ago. More>>


Joseph Cederwall: WOMAD - Love Will Lead Us Home

The events of Friday, moments before the gates opened cast an entirely different shadow over the festival and highlight the importance of such events as a way of growing closer together. More>>

Howard Davis: The Puzzling Poetic Praxis of J.H. Prynne - Pt II

Given the historical and socio-cultural context from which Prynne's poetry emerged, a panoptical perspective on what his poems might be trying to say is indispensable to its comprehension. With some sequences this can be an exceptionally demanding challenge, requiring a great deal of perseverance, concentration, and endurance. More>>

Truth And Beauty: 2019 Ockham Book Award Finalists

The Cage by Lloyd Jones, This Mortal Boy by Fiona Kidman, All This By Chance by Vincent O’Sullivan, and The New Ships by Kate Duignan are shortlisted for the $53,000 Acorn Foundation Fiction Prize. More>>

ALSO:

Measles: Two Measles Cases Notified In Auckland

Auckland Regional Public Health Service (ARPHS) is asking people who may have been exposed to measles in three public locations to be alert to symptoms. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland