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Fruit and Veg Each Day Cuts Through


Fruit and Veg Each Day Cuts Through

New research shows Wattie's Fruit and Veg Each Day campaign has made a significant impact on consumers.

The campaign, which encourages New Zealanders to eat more fruits and vegetables of all types whether they are frozen, canned or fresh - has achieved a recognition factor with consumers of 25 percent after just one month since launch.

The Colmar Brunton research shows that when asked, a quarter of all consumers are aware of the Wattie's Fruit and Veg Each Day campaign. Of those, almost two thirds cited television as their source, with 24 percent specifically naming the popular Food In A Minute programmes.

The campaign, launched in late September, aims to educate New Zealanders about the fact that fresh, canned and frozen fruits and vegetables all count towards the five or more servings we are encouraged to eat each day for good health.

Wattie's General Manager of Marketing Mike Pretty says the first Wattie's Fruit and Veg Each Day campaign has created great momentum for this important health initiative.

"Wattie's has a long tradition of supplying good quality products, accompanied with excellent nutrition programmes and information. The Wattie's Fruit & Veg Each Day initiative furthers that legacy and begins building a strong health message for consumers."

Wattie's is supporting this long term initiative on-pack with an innovative 'count device' which shows how many servings of fruit or vegetables are in each Wattie's product that contributes to daily fruit and vegetable intake.

Wattie's has also prepared a comprehensive information kit about fruit and vegetable consumption and is delighted that continual requests are being made for extra copies. At least 5,000 packs have now been distributed to schools, GPs surgeries, dietitians and public health agencies.


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