News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


IHC ad will raise a few eyebrows

IHC ad will raise a few eyebrows


IHC will be taking charity advertising in a completely different direction this year. Instead of using people with intellectual disabilities to ask for money, the ads use a good dose of humour to encourage people to give.

“We decided that we didn’t want people to feel sorry for people with intellectual disabilities. We want them to support us and tell them they’ll feel good if they do,” explains IHC’s General Manager of Fundraising Greg Millar.

“The scenes in the ad are not meant to be taken seriously, they are there to emphasise the point delivered with such positive enthusiasm at the end of the ad – ‘Donate to the IHC Appeal. Do something so good.’”

“There is a lot of competition for the charity dollar – this year we are head-to-head with the America’s Cup and we decided to be brave and really move away from pity and sympathy.”

“We hope everyone will laugh when they see the ad and get the message that giving to us will make them feel good: that making a donation to the IHC appeal is a great balance for those of us who aren’t so perfect”

IHC supports over 8,000 people with intellectual disabilities and their families to live work and learn in the community. Fundraising is vital to meet funding shortfalls and to ensure people with intellectual disabilities have a good quality of life.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>

ALSO:

Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>

ALSO:

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news