News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


NZMA calls for ban on DTCA

NZMA calls for ban on DTCA

The NZMA is calling on the Government to prohibit Direct to Consumer Advertising (DTCA) of prescription medicines in New Zealand.

‘The NZMA has been reviewing its position on DTCA of prescription medicines and has now decided that the disadvantages outweigh the benefits,’ says NZMA Chairman Dr Tricia Briscoe. ‘We believe it is time for the Government to move into line with most other countries in prohibiting DTCA.’

‘This is a change in our position, but our previous reluctant acceptance of DTCA was always based on the need for stronger self-regulation and the principle that pharmaceutical companies must not test the boundaries of self-regulation.’

‘Indeed, our policy read: “…our support for continuing but enhanced self-regulation is conditional on the industry that it is meticulous in its application of self-regulation…there is no room in the DTCA regimen for ‘testing the boundaries”. If the NZMA cannot be sure that industry self-regulation protects the health and safety of New Zealanders, we will reconsider our position.”

‘In our view,’ says Dr Briscoe, ’The pharmaceutical industry, the advertising industry and the Ministry of Health have had plenty of time to make the changes recommended by the 2001 Ministerial Review of DTCA, but have failed to take action. In some instances, pharmaceutical companies have continued to “test the boundaries”.’

‘We no longer have confidence that self-regulation is sufficient to protect the interests of either patients or doctors, nor do we feel that greater government regulation would provide adequate protection. We have therefore come to the conclusion that DTCA of prescription medicines should be prohibited.’

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news