News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Binge Drinking Encouraged by Mavericks

Press release 23 September, 2003

Binge Drinking Encouraged by Mavericks

Maverick alcohol suppliers are encouraging excessive drinking, argues the Distilled Spirits Association of New Zealand.

The Association, which represents this country's leading producers and marketers of high quality, premium spirits and liqueurs, concurs with the Alcohol Advisory Council's (ALAC) warning today following the recent deaths of two men in relation to binge drinking.

ALAC's Chief Executive Officer, Dr Mike MacAvoy noted that the individuals appeared to have consumed bottles of so-called "lower strength" spirits, and believes people may be lulled into a false sense of security by the term "low strength".

A concern shared by Thomas Chin, Chief Executive of the Distilled Spirits Association.

"Consumers should be wary of products marketed as 'lite spirits', which are watered down general alcoholic concoctions."

"To use the term 'light' (or 'lite') in reference to these beverages is wrong and in breach of the food standards and liquor advertising code."

The Food Standards Code requires genuine spirits to contain a minimum of 37% alcohol by volume (abv). The liquor advertising code, which came into force at the beginning of September, defines "light (or lite) alcohol" as meaning liquor containing a maximum of 2.5% abv.

"Clearly, so-called 'lite' spirits containing 13.9%abv and 23%abv are deliberately ambiguous and misleading and as a result, consumers' lives are in jeopardy," says Thomas Chin.

The Association urges the Government to fix the excise tax anomalies to prevent some suppliers from deliberately appealing to vulnerable and underage drinkers with cheap and bulk volume beverages.

The Association says it's essential for New Zealanders to understand what they're consuming. For example, many people are not aware that a typical serving of spirits as a nip of scotch, or a measure of bourbon with cola has the same amount of alcohol, and therefore the same effects, as a glass of lager or wine.

"Of course the golden rule, whatever alcohol beverage you're drinking, is always moderation."


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>


Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>



  • Wellington
  • Christchurch
  • Auckland