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Like Minds Like Mine Wins Silver

Media Release

29 September 2003

Like Minds Like Mine wins silver

The Like Minds Like Mine television and radio campaign has again been recognised at the New Zealand advertising industry awards.

Like Minds Like Mine, a Ministry of Health-funded project aimed at changing attitudes towards people with experience of mental illness, took the silver award in the Sustained Success category of the annual awards held on Thursday (September 25).

Entrants in the Sustained Success category had to show the ongoing success of their campaigns over three years or more.

Like Minds Like Mine national manager Gerard Vaughan said it was particularly pleasing to be recognised in this category because achieving change over a long period of time was central to the success of the project.

“When you’re striving to achieve changes in attitude around complex social issues you always know that it’s going to take a significant period of time to change stereotypes.”

The Like Minds Like Mine project won a gold at last years Effie awards for the best advertisement in the Charity/Not for Profit category.

The Effies are recognised by advertisers and agencies as the pre-eminent award in the advertising industry. The awards honour creative achievement in meeting and exceeding advertising objectives.

Winning the silver award was a significant achievement for the Ministry and for Foote Cone and Belding, the advertising agency who produced the commercials, especially given the calibre of the other category finalists, said Mr Vaughan.

“The success of this advertising campaign recognises the hard work of everyone who is striving to create a society that includes and values people with experience of a mental illness.”

ENDS

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