World Record Attempted!! All Kiwis Asked To Help

News Release
March 26, 2004

New Guinness Book Record Attempt

The most sms messages sent to a single number in a 24 hour period

Osteoporosis New Zealand is calling on all Kiwi's to help reach new heights in texting and achieve a new World Record. Osteoporosis NZ is the official charity for the TXT Drive competition, where a $44,000 Peugeot is given away daily.

The record attempt will run for three consecutive days - Monday 29, Tuesday 30, and Wednesday 31 March.

Executive Director of Osteoporosis New Zealand, Julia Gallagher said today that they were aiming at a target of 3 million calls.

She said, "To incentivise entrants, if we reach 3 million texts in any single day, bonus prizes will be drawn - five prizes of $10,000 from the pool of Monday to Wednesday's entrants.

"There's 2 million cellphones in this country, so that means at least three texts per phone. The calls cost 99 cents, but given that Osteoporosis NZ gets a percentage of that - it's being charitable and having the chance to win big!

"TxtDrive thought that this would be a great idea to get the phones ringing to help out Osteoporosis NZ - we don't get much assistance because the condition it isn't "cool" or "trendy" but is just as deserving of support - so come on NZ!"

How To TXT Drive The Txt Drive words: Monday: Garlic Tuesday: Pan Wednesday: Hut

* Use your mobile phone to send a Text Message with the TXTDRIVE Word, to the number 3030.

* You can enter as many times as you like.

* Entry is open 24 hours during the dates of the promotion.

* Each correct TXTDRIVE word you send to 3030 gives you one chance to win the Nightly Major prize. Each text sent to 3030 purchases a voucher for a 600ml Pepsi or Garlic Bread at Pizza Hut which is sent by return text message and redeemable by going to any Pizza Hut outlet

* Major prize winners will be drawn daily in respect of entries on the previous day (or Monday in the case of Saturday and Sunday entries) and notified by phone call after 7am the following day.

* Please ensure your telephone is turned on to receive calls.

* All text messages to 3030 cost $0.99 including GST.