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Campaign Has Killer In Its Sights

Campaign Has Killer In Its Sights

Eat well, be more active, live longer.

That’s the message of the PHARMAC-led One Heart Many Lives campaign that kicks off today in Rotorua.

The campaign aims to raise awareness of the risks of heart disease and tells men aged over 35 that there are positive steps they can take to ensure they lead longer, healthier lives.

Heart disease is the single biggest killer of New Zealand men. PHARMAC Medical Director Dr Peter Moodie says another startling fact is that on average non-Maori men live eight years longer than their Maori counterparts.

“It’s a straightforward message to address a serious health issue for New Zealand,” says Dr Peter Moodie.

“If you want to be around to spend time with your grandchildren, or to take part in your community, or enjoy the company of friends, it pays to eat better, get out, get moving and become more physically active.”

“Risk factors include smoking, poor diet, being physically inactive and having such symptoms as raised cholesterol or raised blood pressure. For many men, these issues can be addressed by lifestyle changes, however for others they may need some medication, such as a statin for raised cholesterol.”

“It’s important for men to see their doctor so they can decide the best response to make.”

The national roll-out into areas of high need follows on from the success of pilots in Gisborne and Porirua last year.

The roll-out sees the campaign expanded into Auckland, parts of Northland, Tauranga, Whakatane, Rotorua, Taupo and Porirua. It is aimed at all men aged 35 and over but has a particular focus on Maori and Pacific Island men.

Dr Moodie says the success of the campaign pilots, and the support of medical and community groups, gives confidence that the expanded campaign will also have a positive impact on men’s health.

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