News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Kiwis urged to go for Breastfeeding Gold

22 July 2004

Kiwis urged to go for Breastfeeding Gold

Gold medals are top of mind for sportspeople heading off to Athens, but Plunket is urging Kiwis to go for a 'Breastfeeding gold'.

The international theme of this year's World Breastfeeding Week (1-7 August), is Breastfeeding is the Gold Standard: safe, sound and sustainable.

"Taking up and continuing with breastfeeding puts our children on a winning track right from the start. No alternative provides such ideal nourishment for infants," says Angela Baldwin, Plunket's General Manager of Clinical Services.

"Breastmilk includes all the nutrients, antibodies, hormones, immune factors and antioxidants an infant needs to thrive. It also stimulates their immune systems and protects them from diarrhoea and acute respiratory infections.

"In addition, the touch, nurturing and eye contact involved helps babies develop emotionally and intellectually. This has been shown to mean better performance in school and socially.

"Latest figures released by Plunket show that while most babies are breastfed as new borns, by three months 30 percent of them are receiving no breastmilk. Women generally find there are challenges around continuing to breastfeed but, for the most part, find little support in overcoming these challenges.

"To really go for gold all of society has to back mothers and show them the support and commitment they need to be able to carry on breastfeeding through to the child's first birthday. Going the distance requires that employers, family, friends and partners, policy makers and the community in general are all part of a winning effort. Teams aren't one player," says Angela Baldwin.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi.

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


CDF Tim Keating: NZ Somme Centenary

"Our generals also knew what to expect, and they built that knowledge into their planning. Each of the four set-piece attacks was fought with a single brigade, with the expectation that the brigade would be used up. A fresh brigade would then be brought up to conduct the next set-piece..." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news