News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Think Before You Buy under 18’s Drink

Monday 6 December 2004

Think Before You Buy under 18’s Drink

A Tairawhiti awareness group is launching a dynamic public awareness campaign encouraging adults to stop and think about the consequences of buying and supplying alcohol to minors.

The campaign is being run by the Youth Access to Alcohol Group which includes representatives from Turanga Health, Ngati Porou Hauora Primary Health Organisation, Gisborne District Council, Police, YMCA and Tairawhiti District Health (TDH).

Member Susie Robertson from TDH’s Public Health Unit says the campaign is targeted at parents, relatives and older friends who buy alcohol for those under 18.

The campaign runs 13 December 2004 to 14 January 2005 and is timed to coincide with end-of-year parties, New Year’s Eve and the holiday season.

“We are hoping the campaign will encourage adults including parents and older teens to take responsibility and protect our youth.”

The legal alcohol purchase age in New Zealand is 18 years.

“Adults who supply teens with large quantities of alcohol are not doing anyone any favours. The consequences of supplying young people with copious amounts of alcohol can be tragic,” Ms Robertson said.

“Arrests, drinking and driving, hospitalisation and unwanted sexual relations leading to sexually transmitted infections and unintended pregnancy, can be just some of the consequences.”

Ms Robertson said during the campaign anyone purchasing alcohol from the district’s liquor outlets will have their purchase packed into a bag carrying the message “Think Before You Buy Under 18’s Drink”.

Counter-top advertising and badges worn by liquor outlet staff will also bear the message.

At different times during the campaign Youth Access to Alcohol Group members will be outside liquor outlets giving away Christmas treats and information. A series of shock photos that have captured images of the consequences of teen access to alcohol will be visible on the mobile Drivewise trailer around town. Radio and newspaper advertising will also carry the messages.

Ms Robertson said a 2002 ALAC Youth Drinking Survey showed that 83% of young people under 18 got their alcohol from parents and friends. Only around 13 percent said they brought it themselves.

“Adults are part of the problem but they are also part of the solution. Modeling responsible drinking behaviour and supervising parties where alcohol is going to be consumed is the key.”

Parents and guardians should also be talking to their children about the possible consequences of drinking and giving them advice on how to stay safe.

“This campaign is not about blaming the young people for drinking, it is about adults taking some responsibility for what happens in Gisborne as a consequence of young people’s drinking.”

Ms Robertson said the Think Before You Buy Under 18’s Drink Campaign will be evaluated by APR consultants of Rotorua and a report released some time in mid-2005.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news