Six Star Designers Join Forces For Breast Cancer

MEDIA RELEASE
Wednesday, 2 February 2005

SIX STAR DESIGNERS JOIN FORCES FOR BREAST CANCER RESEARCH TRUST

T-shirts for this year's Glassons Breast Cancer Research Trust campaign go on sale through Glassons stores nationwide today - featuring six unique designs from the country's top designers.

Karen Walker, Zambesi, Trelise Cooper, Huffer, Tanya Carlson and Kate Sylvester have joined forces to create this year's designs - and at just $29.95 a t-shirt, they are giving New Zealand women the rare opportunity to purchase an affordable designer piece.

Glassons will be donating $10 from every sale to Breast Cancer Research Trust - last year raising over $500,000 which has enabled the appointment of Dr Nicole McCarthy as the first BCRT fellow at the University of Auckland Medical School.

"With such an 'all star' line up of designers, we're hoping our customers will again get behind this very worthy cause and help us find a cure for breast cancer in our lifetime," says Glassons Group Managing Director Cliff Kinraid.

BCRT Chairperson, Mimi Lloyd, says that funds raised from this year's campaign will enable the BCRT to spearhead further important studies to help better understand breast cancer.

"We will embark on a tumour collection study which compares breast tissue and may help us see why normal breast tissue becomes cancerous, and are working on a preoperative chemotherapy study that may result in more women being able to undergo breast conserving surgery rather than mastectomy," says Mimi. New Zealand has one of the world's highest breast cancer rates with the disease affecting one in ten women and claiming 600 lives every year.

Ends

Issued by PublicisDrum on behalf of the Glassons Breast Cancer Research Trust campaign.

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