News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Texting helps Maori quit smoking

Texting helps Maori quit smoking

Text messaging to mobile phones can help young Maori kick the smoking habit, according to research in the latest New Zealand Medical Journal (attached).

The study, carried out by researchers from Auckland University, involved young Maori being sent regular personalised text messages providing smoking cessation advice, support, and distraction. They were also able to send free text messages.

“We all know how much young people like text messaging, so it is heartening to know that this popular new technology can also be effectively used for important public health purposes,” said NZMA Chairman Dr Ross Boswell.

“The health benefits of quitting smoking are well known, so it is an excellent idea to use innovative new technology in the anti-smoking battle.”

Almost half Maori smoke, compared with 21 percent of non-Maori. Youth smoking has declined in recent years, but not for young Maori women. There are significant health inequalities between the groups.

The research says health inequalities are likely to further increase unless effective smoking cessation programmes can be designed that specifically target Maori. Quit smoking programmes must also be appropriate to specific age groups.

More than 85 percent of young New Zealanders now have a mobile phone, and more than a million text messages are sent every day.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>

Scoop Review of Books: Ten x Ten - One Hundred of Te Papa's Best-Loved Art Works

An idiosyncratic selection by ten art curators, each of whom have chosen ten of their favourite works. Handsomely illustrated, their choices are accompanied by full-page colour prints and brief descriptions of the work, explaining in straightforward and approachable language why it is of historical, cultural, or personal significance. More>>

Scoop Review of Books: Portacom City - Reporting On Canterbury Earthquakes

In Portacom City Paul Gorman describes his own deeply personal story of working as a journalist during the quakes, while also speaking more broadly about the challenges that confront reporters at times of crisis. More>>

Scoop Review of Books: Christopher Pugsley’s The Camera in the Crowd - Filming in New Zealand Peace and War 1895-1920

Pugsley brings to life 25 exhilarating years of film making and picture screening in a sumptuously illustrated hardback published by Oratia that tells the story through surviving footage unearthed from the national film archives. More>>



  • Wellington
  • Christchurch
  • Auckland