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Scientifically Sound Weight Management Product

Wednesday 15 June 2005

NEW SCIENTIFICALLY SOUND WEIGHT MANAGEMENT PRODUCT LAUNCHED ONTO THE NEW ZEALAND MARKET

A new, revolutionary weight management product, made from 100% natural ingredients, is being launched onto the New Zealand market.

SLIMist is a unique system, which uses the science of smell to aid weight management.

It was co-developed by American Doctor Alan Hirsch, who is regarded as the world's leading expert on taste and smell.

New Zealand and Australia are the first markets in the world into which SLIMist will be launched.

SLIMist is made from natural ingredients and was developed after more than a decade of research and clinical trials.

"SLIMist is cutting edge and revolutionary. No other weight management system harnesses the new research showing the power that scent has over the human brain," says Dr. Alan Hirsch.

SLIMist has two distinct components ­ an intra oral spray containing three natural dietary supplements* and three aroma inhalers** (Scentsifiers); these are designed to be used in conjunction with a healthy eating and exercise plan.

Users smell the Scentsifiers (the part of the system developed by Dr. Alan Hirsch) to curb their appetite.

Dr. Alan Hirsch, the head of the Smell and Taste Treatment and Research Foundation in Chicago, has conducted more than 180 studies on sensory phenomena and disorders.

He has also published more than one hundred articles on the psychological power of scent.

Dr. Hirsch says SLIMist is a safe and effective product that can be used anywhere.

"We have run very successful clinical trials on this product. Our biggest involved 3,193 people ­ after six months of using the Scentsifiers they had lost an average of 14 kilos, without changing their eating or exercise patterns," concluded Dr. Hirsch.

[ENDS]

*The ingredients (Hydroxycitric Acid, Chromium and Levocarnitine) in the spray are natural and have been clinically tested and trialled producing outstanding results in weight control. Delivering ingredients by spray is nine times more effective than tablets, which lose much of their concentration as they pass through the digestive system (Physicians' Desk Reference Journal, 48th Edition 1994, page 1331).

** The Scentsifiers are three small canisters containing three different aromas (Green Apple, Banana and Peppermint), which are shown to reduce appetite when inhaled.

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