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Band Together wristband sales hit 20,000

14 July 2005

Band Together wristband sales hit 20,000

More than 20,000 'Band Together' red charity wristbands have sold since being launched by Cystic Fibrosis Association of New Zealand on 29 June.

Made from red silicon and featuring the words 'Band Together', the wristbands are being sold nationwide for $3 through leading retailers including ASB Bank, Briscoes, Avanti, Video Ezy, Rebel Sport, Jeans West and Harvey's Real Estate, or directly through the campaign website (www.bandtogether.co.nz). The bands are on sale until 10 August 2005.

The red wristbands, as worn by Theresa Healey on 'Dancing With The Stars' and Trans-Atlantic rowing champion Rob Hamill, are being sold to raise money for those affected by Cystic Fibrosis (CF) in New Zealand. The funds raised from the Band Together campaign will ensure the financial cost of physical activity is not a barrier to those with CF.

CF is New Zealand's single most life threatening genetic condition, with one in 25 kiwis carrying a CF gene. According to the CEO of Cystic Fibrosis NZ, Kate Russell, exercise is beneficial for those affected by CF. However, the financial burden for CF families often means affected children miss out on necessary sporting and athletic equipment. At least $2 from every band sold goes to the CF Association for their physical activity fund, which will provide new bikes, trampolines, swimming lessons and a variety of other activities to ensure those affected by CF have every opportunity to be active.

"We are thrilled by the success of the Band Together for CF campaign so far," said Mrs Russell. "Only two weeks into the campaign we have already sold over 20,000 bands, which has exceeded our expectations. New Zealanders are well known for their philanthropic spirit, and they are demonstrating that spirit around the country by banding together for CF."

Charity wristbands were first launched internationally by Lance Armstrong to raise money for the foundation he established following his battle with cancer, with over 48 million 'Live Strong' wristbands selling in the last year. Wristbands are now a global phenomenon, to raise funds and increase awareness for charities.

Especially popular with youth and young adults, wristbands are now worn by many celebrities around the world, including Bono, Chris Martin and David Beckham.

ENDS

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